Virtual Try-On for Luxury Fashion Brands

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Virtual Try-On for Luxury E-Commerce

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Why Luxury Brands Need Virtual Try-On

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The Luxury Shopping Challenge

1. Elevated experience (52%) – “Does this match the brand’s prestige?”
2. Confidence in investment (48%) – “Is this worth $300-$2,000+?”
3. Personalized service (44%) – “Does this brand understand me?”
4. Style validation (41%) – “Will this look sophisticated on me?”
5. Exclusivity (38%) – “Is this special?”

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How Virtual Try-On Elevates Luxury Shopping

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Luxury Category Performance

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Designer Outerwear: Highest ROI

• Engagement: 20-28%
• Conversion lift: 18-26%
• Return reduction: 28-38%

• High AOV ($400-$2,000+)
• Significant purchase commitment
• Style uncertainty justifies technology
• Customers want confidence before investment

• Designer coats (wool, cashmere, leather)
• Luxury jackets (blazers, bombers, moto)
• Premium trench coats
• Statement pieces with unique cuts

• 500 luxury coat shoppers/month
• 120 use try-on (24% engagement)
• 24 conversions (20% of try-on users)
• 18% lift = 4 additional sales
• At $650 AOV = **$2,600 additional monthly revenue**

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Premium Dresses: Strong Performance

• Engagement: 22-32%
• Conversion lift: 20-28%
• Return reduction: 30-40%

• High purchase uncertainty (style, fit, occasion)
• Customers need confidence on $300-$1,500 investment
• Complex designs benefit from visualization
• High return rates (35-45%) without try-on

• Evening gowns and cocktail dresses
• Designer day dresses
• Statement pieces with unique silhouettes
• Special occasion wear

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Designer Tops & Blouses: Consistent Results

• Engagement: 18-26%
• Conversion lift: 16-22%
• Return reduction: 22-30%

• Medium-high AOV ($150-$500)
• Style validation important
• Fabric appearance concerns
• Fit visualization for premium fabrics

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Luxury Accessories: Growing Category

• Engagement: 15-22%
• Conversion lift: 14-20%
• Return reduction: 20-28%

• Designer scarves (seeing drape and color)
• Luxury bags (style visualization)
• High-end jewelry (on-body appearance)
• Premium belts and small leather goods

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Real Luxury Brand Results

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Case Study: Contemporary Luxury Brand

• Designer apparel ($200-$800 AOV)
• 8,500 monthly visitors
• 1.2% conversion rate before Looksy
• 32% return rate before Looksy

• Enabled on all products
• Positioned as premium feature
• Promoted via email to VIP list
• Featured in Instagram stories

• 21% conversion lift (1.2% → 1.45%)
• 29% return reduction (32% → 22.7%)
• 22% engagement rate (1,870 try-ons)
• $8,200 additional monthly revenue
• Return savings: $2,400/month

“Virtual try-on elevates our digital experience to match our in-store service. Customers appreciate the technology and feel confident making luxury purchases online.”

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Case Study: Premium Outerwear Brand

• Luxury coats and jackets ($400-$1,800 AOV)
• 3,200 monthly visitors
• High AOV, low conversion (0.9%)
• Seasonal business (fall/winter)

• Launched before fall season
• Featured try-on in paid ads
• “See yourself in [brand name]” messaging
• Email campaign to past customers

• 24% conversion lift
• 33% return reduction
• 26% engagement rate
• $12,400 additional revenue in first 90 days
• Especially strong performance on $800+ items

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Implementation Guide for Luxury Brands

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Step 1: Install & Test (5 Minutes)

1. Install Looksy from Shopify App Store
   • Visit Looksy app page
   • Click “Add app”
   • Approve installation
2. Enable app embed
   • Go to Online Store → Themes → Customize
   • Find “App embeds”
   • Toggle “Looksy Try-On Button” ON
   • Save
3. Test on signature pieces
   • Visit your bestselling luxury item
   • Click “Try On”
   • Upload a photo
   • Verify result matches brand quality standards

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Step 2: Position as Premium Feature

• “Try it on!” (too casual)
• “See how it fits” (too utilitarian)
• “Shop smarter” (doesn’t match luxury positioning)

• “Visualize yourself in [brand name]”
• “See how this piece complements you”
• “Experience the style on you”
• “Personalized styling preview”

Headline: "Experience [Brand Name] On You"
Subhead: "AI-powered visualization for personalized styling"
CTA: "Explore Collection"

Headline: "Invest with Confidence"
Subhead: "See how our pieces look on you before you buy"
CTA: "Try Virtual Styling"

Headline: "Timeless Design, Modern Technology"
Subhead: "Virtual try-on brings our craftsmanship to life"
CTA: "Discover Your Style"

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Step 3: Curate Product Selection

• Signature pieces (brand icons)
• Highest-priced items ($500+)
• Products with highest return rates
• New season launches
• Statement pieces with unique designs

• Core collection items
• Bestsellers by volume
• Medium-priced range ($200-$500)
• Seasonal favorites

• Very revealing items (may trigger filters)
• Extremely intricate details (may not render perfectly)
• Items with heavy embellishments

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Step 4: Premium Visual Identity

• Text: “Try On” or “Visualize” or “Preview Style”
• Colors: Match brand palette (avoid default bright blue if off-brand)
• Position: Top right (premium brands typically avoid bottom left)
• Font: Should complement brand typography

1. Click “Customize Button”
2. Adjust text, colors, position
3. Preview on product page
4. Save changes

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Step 5: Luxury-Focused Promotion

Dear [Name],

We're pleased to introduce AI-powered virtual try-on,
bringing our [season] collection to life in a whole new way.

See how our pieces complement your personal style before
you make your selection. Experience [Brand Name] on you.

[CTA: Explore with Virtual Try-On]

This exclusive feature is available now for our valued customers.

• Elegant demo video (not casual phone recording)
• Stories: “Swipe up to see this on you”
• Feed: Before/after split with sophisticated styling
• Reels: “The future of luxury shopping”
• Caption: Premium, not promotional

• Subtle note: “Use virtual try-on to visualize this piece on you”
• Not: Big bold banner screaming “TRY IT ON NOW!”

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Luxury-Specific Best Practices

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1. Maintain Brand Prestige

• Position as premium technology
• Use sophisticated language
• Emphasize personalization and service
• Integrate seamlessly with brand aesthetic

• Over-promote with aggressive CTAs
• Use gimmicky language (“Fun! Try it!”)
• Make it feel like a discount feature
• Sacrifice brand voice for engagement

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2. Focus on High-Value Conversions

• Revenue per session
• Average order value
• Conversion rate on $500+ items
• Customer lifetime value

• Prioritize try-on on highest-AOV products
• Target VIP customers and high-intent traffic
• Measure revenue impact, not just conversion volume

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3. Leverage for VIP Experience

• Offer try-on to loyalty members first
• “Available exclusively for our VIP customers”
• Time-limited early access creates exclusivity

• Personal shoppers can share try-on links
• “Here’s how this piece will look on you”
• Enhances remote personal shopping service

• New arrivals with try-on for VIPs
• Pre-order with confidence
• Reduces buyer’s remorse on pre-release items

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4. Seasonal Strategy

• Focus on outerwear and coats
• Heavy knitwear and cashmere
• Holiday party dresses
• Premium layering pieces

• Luxury day dresses
• Designer tops and blouses
• Statement blazers
• Resort wear

• Signature pieces
• Core collection staples
• Timeless investment items

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5. Use in High-Touch Sales

• Include try-on links in stylist recommendations
• “I selected these pieces for you – see how they look”
• Personalized curation + visualization

• “Complete the look” with try-on
• Show complementary pieces on customer
• Increase attachment rate

• Virtual preview before in-store events
• “See the collection before the launch party”
• Builds excitement and intent

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Common Luxury Brand Questions

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ROI Calculator for Luxury Brands

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Example: Premium Fashion Brand

• 5,000 monthly visitors
• 1.5% conversion rate
• $450 AOV
• 30% return rate

• 20% engagement rate = 1,000 try-ons/month
• 20% conversion lift = 15 additional orders
• 28% return reduction = 13 fewer returns

• Additional revenue: $6,750/month (15 orders ×$450)
• Return savings: $1,750/month (13 returns ×$450 × 0.3 cost)
• Looksy cost: $149/month (Scale plan)
• Net value: $8,351/month
• ROI: 5,500%

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Competitive Landscape

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Why Luxury Brands Adopt Virtual Try-On

• 38% of luxury brands offer virtual try-on (2025)
• Expected to reach 65% by 2027
• Early adopters gain competitive edge
• Late adopters risk looking outdated

• Gucci (eyewear and accessories)
• Burberry (full product line)
• Dior (beauty and accessories)
• Net-a-Porter (multi-brand luxury)
• Farfetch (luxury marketplace)

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Marketing Angles for Luxury

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1. “Elevated Shopping Experience”

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2. “Invest with Confidence”

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3. “Personalized for You”

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4. “Innovation Meets Craftsmanship”

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Integration with Luxury Marketing

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Email Flows

• Email 2: “Exclusive: Virtual Try-On Access”
• Position as VIP benefit, not mass feature

• “Preview the [season] collection on you”
• Include try-on links for key pieces

• “Complete your collection”
• Show complementary pieces with try-on

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Lookbooks & Editorial

• Interactive: “See yourself in this look”
• Try-on integration in styled shoots
• Curated collections with visualization

• “How to wear [trend]” with try-on
• Styling guides with interactive elements
• Brand storytelling + technology

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Next Steps for Luxury Brands

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Summary: Virtual Try-On for Luxury Brands

• 16-24% conversion lift
• 25-35% return reduction
• 18-28% engagement rate
• 5,000-10,000% ROI typical

1. Designer outerwear (highest ROI)
2. Premium dresses (strong performance)
3. Luxury tops & blouses (consistent)
4. High-end accessories (growing)

• Delivers premium experience worthy of price point
• Builds purchase confidence on high-value items
• Reduces costly returns on luxury goods
• Signals innovation and customer focus
• Maintains brand prestige when positioned correctly