Maximizing Virtual Try-On Performance
Following these best practices will help you get the most out of Looksy, increase conversion rates, and reduce returns.1. Start with High-Performing Products
Focus on Quick Wins
Don’t enable virtual try-on for your entire catalog immediately. Instead:- Start with bestsellers – Products that already convert well will show measurable lift
- Target high-return items – Products with fit issues benefit most from try-on
- Choose visually clear products – Simple, well-photographed items work best initially
Expand Strategically
Once you have baseline data:- Scale to collections that perform well
- Add new releases to build excitement
- Enable seasonal items during peak shopping periods
2. Customize Button Styling
Make the Try-On Button Stand Out
The “Try On” button appears on your product images. You can customize:- Button text – “Try On” (default) or custom copy
- Colors – Text and background colors to match your brand
- Size – Font size and button padding
- Position – Top left or top right corner
A/B Test Button Copy
Experiment with different call-to-action phrases:- “Try On” (default)
- “See it on you”
- “Virtual try-on”
- “Preview on yourself”
Most stores see highest engagement with “Try On” or “See it on you”. Customize in Looksy admin → Customize Button.
3. Communicate the Benefits
Add Messaging Around Try-On
Help shoppers understand what they’re getting: On Product Pages:- “See how this looks on you before buying”
- “Upload a photo and preview the fit”
- “Reduce returns with our virtual try-on”
Use Trust Signals
Reassure shoppers about the technology:- “AI-powered virtual try-on”
- “Secure and private – images are not stored”
- “Works on any device”
4. Optimize for Mobile
Mobile Accounts for 70%+ of Shopify Traffic
Ensure your virtual try-on experience is mobile-first:- Fast load times – Keep page speed optimized
- Large, tappable button – Easy to click on small screens
- Smooth upload flow – Simple camera access and photo selection
- Responsive results – Try-on renders quickly and clearly on mobile
Test the entire try-on flow on your own phone before launch. If it feels clunky, customers won’t use it.
5. Leverage Analytics to Refine Strategy
Track Key Metrics
Monitor these indicators in your Looksy dashboard:- Try-on engagement rate – % of visitors who use try-on
- Conversion rate lift – Products with vs. without try-on
- Time on page – Do shoppers spend longer on try-on enabled products?
- Return rate – Track if returns decrease for try-on products
Iterate Based on Data
- Disable underperforming products – If a product has low engagement, the images may not be suitable
- Double down on winners – Expand to similar products in the same category
- Seasonal adjustments – Promote try-on during high-traffic periods
6. Set Proper Customer Expectations
Be Transparent About What to Expect
Do:- “See how the style and color look on you”
- “Visualize the fit before you buy”
- “Get a realistic preview of the garment”
- Overpromise on fit accuracy
- Claim it’s a perfect representation of drape and texture
- Suggest it replaces size charts (it complements them)
Combine with Size Guides
Virtual try-on is most effective when paired with:- Detailed size charts
- Fit descriptions (e.g., “runs small,” “oversized fit”)
- Customer reviews mentioning fit
7. Maximize Product Image Variety
Use Multiple Product Images
Looksy uses up to 4 product images per try-on for accuracy:- Different angles – Show front, side, back, detail views
- Close-ups – Highlight texture, material, and fabric details
- Design elements – Showcase unique features, patterns, embellishments
- Any resolution works – Higher resolution helps but isn’t required
Add Images to New Products
As you add new products:- Upload multiple angles (max 4 images used by AI)
- Include detail shots showing texture and material
- Test try-on results to verify they look realistic
- Works with any photography style – No need to reshoot or adjust images
8. Promote Virtual Try-On Across Channels
Drive Awareness
Customers can’t use a feature they don’t know exists: On-Site:- Homepage banner: “Try clothes on virtually before you buy”
- Collection pages: “All items available for virtual try-on”
- Cart page: “Unsure? Go back and try it on”
- Feature try-on in new product launch emails
- Include in abandoned cart emails: “Still unsure? Try On virtually”
- Promote in seasonal campaigns
- Share customer try-on examples (with permission)
- Create tutorials showing how to use the feature
- Highlight products that look great with try-on
9. Encourage Engagement with Incentives
Make Try-On Rewarding
- Lead capture: Collect emails during try-on with a small discount incentive
- Exclusive previews: Let VIP customers try on new releases early
- Social sharing: Encourage customers to share try-on results (with privacy controls)
10. Continuously Test and Optimize
Run Regular Experiments
- Button copy and styling – Test different text, colors, and sizes
- Messaging variations – Try different copy around the try-on feature
- Product mix – Rotate which products have try-on enabled
- Mobile vs. desktop – Optimize button styling separately for each platform
Stay Updated
- Monitor Looksy updates – New features and improvements roll out regularly
- Review analytics monthly – Identify trends and opportunities
- Gather customer feedback – Ask shoppers what they think of the feature
Common Pitfalls to Avoid
Quick Wins Checklist
Start here for immediate impact:- Enable try-on for your top 10 bestselling products
- Upload multiple product angles and detail shots (max 4 images per product)
- Customize button styling (colors, text) in Looksy admin
- Test the flow on mobile and desktop
- Add messaging to product descriptions
- Set up conversion tracking in analytics
- Promote the feature on your homepage
- Monitor performance weekly and adjust