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Enterprise Feature - Coming SoonAdvanced conversion tracking, Google Analytics integration, and Facebook Pixel integration are currently available only to enterprise customers. These features will be rolling out to all users in the coming months.Contact sales@looksy.ai for enterprise access.

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Why Track Conversions

Conversion tracking proves the business value of virtual try-on by measuring:
  • Sales attributed to try-on
  • Revenue impact
  • Return on investment
  • Customer behavior patterns

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Automatic Tracking (Built-In)

Looksy tracks conversions automatically when installed. No additional setup required.

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What’s Tracked Automatically

Try-On Events

Every time a customer uses virtual try-on

Product Views

Product page visits on try-on enabled products

Add to Cart

When try-on users add products to cart

Purchases

Completed orders from customers who used try-on

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Attribution Model

Last-touch attribution within session:
  • Customer uses try-on on Product A
  • Customer completes purchase within same session
  • Order is attributed to virtual try-on
Attribution window: 24 hours
  • Customer uses try-on today
  • Customer returns tomorrow and purchases
  • Order is still attributed (if within 24 hours)
Looksy uses conservative attribution. If customer doesn’t purchase within 24 hours, the order is not attributed to try-on.

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Viewing Conversion Data

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In Looksy Dashboard

  1. Go to Looksy Dashboard in Shopify admin
  2. Navigate to Analytics tab
  3. View conversion metrics:
    • Conversion rate
    • Revenue impact
    • Orders attributed to try-on
    • Average order value

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Key Conversion Metrics

Engagement-to-Purchase Rate: 
(Orders with Try-On / Total Try-Ons) × 100
Typical range: 20-30% Conversion Rate Lift: 
((Conversion Rate with Try-On - Baseline Conversion Rate) /
 Baseline Conversion Rate) × 100
Target: 15-25% lift Revenue Per Try-On: 
Total Revenue from Try-On Orders / Total Try-Ons
Use this to calculate ROI per engagement
These metrics appear automatically in your dashboard once customers start using virtual try-on.

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Integrating with Google Analytics

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Set Up Enhanced Tracking

For deeper analysis, connect Looksy events to Google Analytics: Step 1: Verify GA4 is Installed
  1. Check if Google Analytics 4 is set up on your store
  2. Find your Measurement ID (G-XXXXXXXXXX)
Step 2: Enable GA4 Integration in Looksy
  1. Go to Looksy Dashboard → Settings
  2. Find Google Analytics Integration
  3. Enter your Measurement ID
  4. Click Save
Step 3: Verify Events are Tracking
  1. Use GA4 DebugView or Realtime report
  2. Test try-on on your store
  3. Check for these events:
    • looksy_try_on_start
    • looksy_try_on_complete
    • looksy_add_to_cart

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Custom Events Sent to GA4

Event NameWhen it FiresParameters
looksy_try_on_startUser clicks “Try On”product_id, product_name
looksy_try_on_completeUser sees try-on resultproduct_id, product_name, time_taken
looksy_add_to_cartUser adds to cart after try-onproduct_id, product_name, value
These events allow you to build custom funnels and segments in Google Analytics for advanced analysis.

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Integrating with Facebook Pixel

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Track Try-On Events in Facebook

Why track in Facebook:
  • Optimize ad campaigns
  • Build custom audiences
  • Track ROI from Facebook ads
Setup:
  1. Verify Facebook Pixel is installed on your store
  2. Go to Looksy Dashboard → Settings → Facebook Pixel
  3. Toggle Enable Facebook Tracking
  4. Events will automatically fire
Events sent to Facebook:
  • ViewContent (with try-on flag)
  • AddToCart (when try-on user adds to cart)
  • Purchase (when try-on user completes order)
Custom parameter: 
{ try_on_used: true }
Use this to create audiences of “customers who used virtual try-on.”

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Shopify Analytics Integration

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Looksy Data in Shopify Reports

Looksy automatically tags orders that came from virtual try-on: Order tag: looksy-try-on Use in Shopify:
  1. Orders report:
    • Filter by tag: looksy-try-on
    • See all orders attributed to virtual try-on
  2. Customer reports:
    • Identify customers who use try-on
    • Analyze lifetime value
    • Build segments for marketing
  3. Product reports:
    • See which products drive most try-on sales
    • Calculate revenue per product
No setup required – orders are automatically tagged when customers use virtual try-on before purchasing.

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Advanced Tracking Scenarios

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Multi-Product Try-On

Scenario: Customer tries on 3 products, purchases 2 How it’s tracked:
  • All 3 try-ons are counted
  • 2 orders attributed to virtual try-on
  • Revenue from both orders is counted

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Cross-Session Tracking

Scenario: Customer tries on today, purchases tomorrow How it’s tracked:
  • If within 24-hour attribution window: Order is attributed
  • If beyond 24 hours: Order is not attributed (conservative approach)
  • You can adjust attribution window in settings (Pro plan)

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Partial Cart Try-On

Scenario: Customer has 3 items in cart, used try-on on 1 How it’s tracked:
  • Entire order is attributed to virtual try-on
  • AOV may be higher than product try-on value
  • This is normal and expected behavior
Attribution is order-level, not product-level. If try-on contributes to a purchase decision, the entire order is attributed.

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Setting Up Conversion Goals

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Define Your Goals

Recommended goals:
  1. Engagement goal:
    • Metric: 35% of visitors use try-on
    • Timeframe: Within 90 days of launch
  2. Conversion goal:
    • Metric: 15% conversion rate lift
    • Timeframe: Within 60 days of launch
  3. Revenue goal:
    • Metric: $10,000 additional monthly revenue
    • Timeframe: Within 6 months
  4. ROI goal:
    • Metric: 5x return on investment
    • Timeframe: Within 3 months

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Tracking Progress

Weekly check:
  • Are you on track to hit monthly goals?
  • What’s blocking progress?
  • What can be optimized?
Monthly review:
  • Did you hit goals?
  • What worked well?
  • What needs improvement next month?

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Cohort Analysis

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Compare Customer Segments

Segment 1: Customers who used try-on
  • Conversion rate
  • Average order value
  • Lifetime value
  • Return rate
Segment 2: Customers who didn’t use try-on
  • Same metrics for comparison
Typical findings:
  • Try-on users have 15-25% higher conversion
  • Try-on users have 5-10% higher AOV
  • Try-on users have 20-30% lower return rate
  • Try-on users may have higher LTV
Export cohort data monthly to track long-term value of try-on users.

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Troubleshooting Tracking Issues

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Conversions Not Being Tracked

Possible causes:
  • Customer didn’t actually use try-on (order tag would be missing)
  • Attribution window expired (> 24 hours)
  • Browser cookies disabled or cleared
Solution:
  1. Check order for looksy-try-on tag
  2. Verify try-on was used in same session
  3. Confirm cookies are enabled
Possible causes:
  • GA4 Measurement ID incorrect
  • GA4 not properly installed
  • Ad blockers interfering
Solution:
  1. Verify Measurement ID in Looksy settings
  2. Check GA4 installation on store
  3. Test in browser without extensions
  4. Use GA4 DebugView to troubleshoot
Possible causes:
  • Pixel not installed correctly
  • Looksy Facebook integration not enabled
  • Ad blockers
Solution:
  1. Verify Pixel is installed via Facebook Pixel Helper extension
  2. Enable Facebook tracking in Looksy settings
  3. Test in incognito mode

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Privacy and Compliance

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GDPR and CCPA Compliance

Looksy tracking is privacy-compliant:
  • No personal data stored beyond Shopify’s standard
  • Respects user consent preferences
  • Honors Do Not Track signals (optional)
Cookie consent:
  • Looksy uses first-party cookies only
  • Respects cookie consent banners
  • No tracking if consent is denied
Data retention:
  • Aggregate analytics: 2 years
  • Individual session data: 30 days
  • Customer photos: Not stored (processed and discarded)
Looksy is GDPR and CCPA compliant by default. No additional configuration needed.

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Reporting and Dashboards

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Automated Reports

Weekly email summary:
  • Total try-ons
  • Engagement rate
  • Conversion rate
  • Revenue impact
Monthly performance report:
  • Detailed metrics
  • Trend analysis
  • Top products
  • Recommendations
Quarterly business review (Pro plan):
  • Strategic insights
  • Competitive benchmarks
  • Optimization roadmap

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Custom Dashboards

Create dashboards for:
  • Executives: High-level ROI and revenue
  • Marketing: Traffic sources and campaigns
  • Product team: Feature usage and engagement
  • Customer success: Satisfaction and return rates
Export options:
  • PDF for presentations
  • CSV for analysis
  • API for custom integrations

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Advanced: Custom Conversion Events

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Pro Plan Feature

Define custom conversion goals beyond purchases: Examples:
  • Email signups during try-on
  • Social shares of try-on results
  • Multi-product try-ons per session
  • Wishlist additions after try-on
Setup:
  1. Go to Looksy Dashboard → Settings → Custom Events
  2. Define event name and trigger
  3. Track in custom dashboard
Custom events available on Pro plan only. Contact support for setup assistance.

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Next Steps

Calculating ROI

Calculate your return on investment

A/B Testing

Run experiments to optimize performance

Dashboard Overview

Understand your analytics dashboard

Increase Conversions

Learn how to drive more sales with try-on