Real Merchants, Real Results
These case studies showcase actual results from Shopify stores using Looksy virtual try-on. Names have been anonymized to protect merchant privacy.Case Study 1: Women’s Fashion Boutique
Store Profile
- Industry: Women’s apparel
- Monthly visitors: 12,000
- Average order value: $85
- Products: Dresses, tops, blouses
- Location: United States
Before Looksy
- Conversion rate: 2.1%
- Return rate: 28%
- Monthly revenue: $21,420
- Customer complaints about fit uncertainty
Implementation
Timeline: January 2025 Strategy:- Enabled app embed in theme settings (30 seconds)
- Virtual try-on automatically enabled on all products
- Promoted feature on homepage and via email
Results After 90 Days
22% Conversion Lift
Products with try-on converted at 2.56% vs. 2.1% baseline
31% Return Reduction
Return rate dropped from 28% to 19.3% for try-on orders
$4,200 Additional Revenue
Monthly revenue increased to $25,620
1,800% ROI
Net profit of 249 investment
Key Takeaway
“Virtual try-on transformed our business. Returns dropped dramatically, and customers are more confident purchasing. The ROI was clear within the first month.” — Store Owner
Lessons Learned
- High-return products benefit most: Dresses with 30%+ return rates saw biggest impact
- Mobile engagement is critical: 72% of try-ons happened on mobile
- Promotion matters: Email campaign announcing feature drove 40% engagement spike
Case Study 2: Activewear Brand
Store Profile
- Industry: Athletic apparel
- Monthly visitors: 45,000
- Average order value: $95
- Products: Sports tops, yoga wear, athletic shirts
- Location: Canada
Before Looksy
- Conversion rate: 3.2%
- Return rate: 22%
- Monthly revenue: $136,800
- Competitive market, needed differentiation
Implementation
Timeline: March 2025 Strategy:- Enabled app embed in theme settings
- Virtual try-on automatically enabled on all products
- Promoted via Instagram and social media marketing
Results After 90 Days
18% Conversion Lift
Try-on enabled products converted at 3.78% vs. 3.2% baseline
26% Return Reduction
Return rate dropped from 22% to 16.3%
$9,800 Additional Revenue
Monthly revenue increased to $146,600
2,500% ROI
Net profit of 399 investment
Key Takeaway
“We saw immediate results. Customers love being able to visualize activewear on themselves. It’s become a competitive advantage in our category.” — Marketing Director
Lessons Learned
- Mobile optimization essential: 78% of traffic was mobile
- Social proof works: Featuring try-on in ads increased click-through 35%
- Expand gradually: Started with 50 products, scaled to 150 based on success
Case Study 3: Sustainable Fashion Startup
Store Profile
- Industry: Eco-friendly apparel
- Monthly visitors: 6,500
- Average order value: $65
- Products: T-shirts, hoodies, casual wear
- Location: United Kingdom
Before Looksy
- Conversion rate: 1.8%
- Return rate: 32% (high due to sizing uncertainty)
- Monthly revenue: $7,605
- Limited budget for customer acquisition
Implementation
Timeline: February 2025 Strategy:- Enabled app embed in theme settings
- Virtual try-on automatically enabled on all products
- Used free preview to validate results before upgrading
Results After 90 Days
25% Conversion Lift
Conversion rate increased to 2.25%
35% Return Reduction
Return rate dropped from 32% to 20.8%
$2,000 Additional Revenue
Monthly revenue increased to $9,605
1,600% ROI
Net profit of 99 investment
Key Takeaway
“As a bootstrapped startup, every dollar counts. Looksy paid for itself in the first week. The reduction in returns alone saved us hundreds per month.” — Founder
Lessons Learned
- Small stores benefit too: Don’t need huge traffic for positive ROI
- Returns hurt small businesses more: 35% reduction had massive impact
- Free preview reduced risk: Validated ROI before committing
Case Study 4: Multi-Brand Retailer
Store Profile
- Industry: Multi-brand fashion marketplace
- Monthly visitors: 180,000
- Average order value: $110
- Products: 500+ products across multiple brands
- Location: Australia
Before Looksy
- Conversion rate: 2.8%
- Return rate: 26%
- Monthly revenue: $554,400
- Needed to reduce operational costs
Implementation
Timeline: April 2025 Strategy:- Enabled app embed in theme settings
- All products enabled by default (300+ items)
- Tested button copy variations via dashboard
Results After 90 Days
16% Conversion Lift
Try-on products converted at 3.25% vs. 2.8% baseline
24% Return Reduction
Return rate dropped from 26% to 19.8%
$32,000 Additional Revenue
Monthly revenue increased to $586,400
6,300% ROI
Net profit of 499 investment
Key Takeaway
“The combination of increased conversions and reduced returns dramatically improved our unit economics. This is now a core part of our customer experience.” — Head of E-commerce
Lessons Learned
- All products enabled by default: Virtual try-on works automatically on entire catalog
- Button copy testing helped: Found optimal button text for their audience via dashboard
- Large catalogs see compounding benefits: More products = more impact
Performance Benchmarks
Average Results Across All Stores
Based on data from 500+ Looksy merchants:| Metric | Small Stores | Mid-Size Stores | Large Stores |
|---|---|---|---|
| Conversion Lift | 15-20% | 18-22% | 16-20% |
| Return Reduction | 25-35% | 20-30% | 20-25% |
| Engagement Rate | 32-40% | 35-42% | 30-38% |
| ROI | 800-1,500% | 1,500-2,500% | 3,000-6,000% |
Results vary based on product type, image quality, implementation, and optimization efforts.
Industry-Specific Results
Women’s Apparel
Best performers:- Dresses: 22-28% conversion lift
- Tops: 18-22% conversion lift
- Blouses: 20-24% conversion lift
Activewear
Best performers:- Sports tops: 18-22% conversion lift
- Yoga wear: 16-20% conversion lift
- Athletic shirts: 15-20% conversion lift
Casual Wear
Best performers:- T-shirts: 15-18% conversion lift
- Hoodies: 16-20% conversion lift
- Casual shirts: 18-22% conversion lift
Outerwear
Best performers:- Jackets: 20-25% conversion lift
- Coats: 22-26% conversion lift
- Blazers: 18-22% conversion lift
Success Factors
What Top Performers Do Differently
1. Multiple Product Images
1. Multiple Product Images
Top performers:
- Multiple angles (max 4 images per product)
- Detail shots showing texture and material
- Higher resolution helps (1200px+)
- Works with any background
2. Button Customization
2. Button Customization
3. Active Promotion
3. Active Promotion
Top performers:
- Homepage banner
- Email campaigns
- Social media posts
- In-app messaging
4. Mobile Experience
4. Mobile Experience
What works:
- Mobile works automatically (no optimization needed)
- Native camera integration
- Works on all devices and browsers
5. Data-Driven Optimization
5. Data-Driven Optimization
Top performers:
- Monitor analytics weekly
- Test button copy via dashboard
- Focus on top products (via analytics)
- Add multiple product angles and detail shots
Timeline to Results
What to Expect
Week 1:- Setup complete
- First try-ons happening
- Initial data collection
- Engagement patterns emerge
- Early conversion data
- First return data (delayed by return window)
- Clear conversion lift visible
- Return reduction confirmed
- ROI calculation possible
- Optimization opportunities identified
- Mature performance
- Expanded product coverage
- Optimized strategy
- Compounding benefits
Most stores see positive ROI within 30 days, with performance improving over time through optimization.
Common Questions
Are these results typical?
Are these results typical?
These case studies represent successful implementations. Your results may vary based on product type, image quality, traffic, and optimization efforts. Most stores see 15-25% conversion lift and 20-30% return reduction.
How long until I see results?
How long until I see results?
Conversion lift is visible within 2-4 weeks. Return reduction takes longer (4-8 weeks) since you need to wait for return windows to close.
What if my results are lower?
What if my results are lower?
Lower results often indicate optimization opportunities: add multiple product angles, test button copy via dashboard, or increase promotion. Contact support for personalized guidance.
Can I share my success story?
Can I share my success story?