How can an ecommerce store improve conversion rate?
Start by finding the largest point of uncertainty or friction in the current journey. Then test one focused change and measure it against a baseline.High-value areas to examine
Product information
Use accurate images, descriptions, sizing, availability, delivery information, and return policies. Make variant changes clear.Product evaluation
For suitable products, test whether Looksy helps shoppers visualize the item and continue toward add to cart. Do not assume an outcome before measuring it.Trust and support
Show verified reviews, clear contact options, and policies that match actual store operations.Mobile usability
Test the complete journey on representative phones, including product selection, try-on, cart, and checkout.Checkout friction
Review unexpected costs, errors, required fields, payment options, delivery estimates, and recovery from failure.A repeatable optimization process
- Define one business question.
- Record the baseline and sample size.
- Prioritize a change supported by user or analytics evidence.
- Run the test for a suitable period.
- Review both the primary metric and guardrail metrics.
- Keep, revise, or remove the change based on evidence.
Looksy does not guarantee a conversion-rate increase. Measure its effect on your own products and traffic.
Using Try-On to Support Conversion
Plan a focused virtual try-on test.
A/B Testing
Build a more reliable comparison.