Can virtual try-on increase conversions?
Virtual try-on may help shoppers evaluate a product before buying, but the effect varies by store, product, traffic, product-image button visibility, and shopper experience. Looksy does not guarantee a specific conversion lift.How can it support a purchase decision?
- Give shoppers another way to visualize a product.
- Address uncertainty that product photography alone may not resolve.
- Keep the evaluation within the product-page journey.
- Provide engagement signals that can guide merchandising tests.
How should I test the impact?
- Choose representative products with enough traffic.
- Record a baseline before changing the experience.
- Keep price, promotions, inventory, and traffic mix as consistent as possible.
- Compare conversion, add-to-cart rate, try-on completion, and support questions.
- Report sample sizes and uncertainty with any percentage change.
What should I improve if shoppers do not engage?
Check whether the button is clear over the main product image, the wording is understandable, the mobile flow is usable, and failure states explain what to do next. Test one change at a time so its effect can be measured.Conversion Tracking
Define the signals you will measure.
A/B Testing
Compare experiences more reliably.