How Virtual Try-On Increases Conversion Rates

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Virtual Try-On Drives Measurable Conversion Lift

Adding virtual try-on to your Shopify store reduces purchase hesitation and helps shoppers commit to buying. By letting customers see how products look on themselves, you remove the biggest barrier to online apparel purchases: uncertainty.

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Average Conversion Rate Increase

Stores using Looksy typically see:

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Why Virtual Try-On Increases Conversions

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1. Removes Visual Uncertainty

The biggest obstacle to buying clothes online: not knowing how it looks on you. Virtual try-on solves this by:

• Showing the garment on the customer’s body
• Displaying color and pattern in context
• Visualizing style and silhouette realistically
• Reducing “will this look good on me?” doubts

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2. Increases Purchase Confidence

When shoppers can see themselves in the product:

• Decision-making becomes faster – Less back-and-forth
• Hesitation decreases – Visualization builds confidence
• Cart abandonment drops – Fewer “I’m not sure” moments
• Add-to-cart rates improve – Immediate action after try-on

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3. Creates Emotional Connection

Virtual try-on transforms the shopping experience from: Before: “I wonder if this looks good…” After: “This looks great on me! I’m buying it.” Seeing yourself in the product creates:

• Personal relevance – It’s no longer just a product photo
• Excitement – Visualization generates purchase enthusiasm
• Ownership feeling – Customers mentally “own” the item before buying

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4. Differentiates Your Store

Most apparel stores don’t offer virtual try-on yet. By adding this feature, you:

• Stand out from competitors who only show product photos
• Signal innovation – Customers see you as a modern, tech-forward brand
• Build trust – Investing in customer experience shows you care about their satisfaction
• Create shareable moments – Customers talk about the feature

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Conversion Optimization Strategies

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Target High-Intent Products First

Enable virtual try-on for:

• Bestsellers – Already converting well, but can do better
• High-margin items – Where increased conversion has the biggest revenue impact
• New releases – Build excitement and reduce uncertainty for unfamiliar styles

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Optimize Button Styling

The “Try On” button appears on your product images. Make it stand out:

• High contrast colors – Ensure it’s visible against product backgrounds
• Clear button text – “Try On” or “See it on you” work best
• Appropriate size – Large enough to tap easily on mobile
• Corner position – Choose top left or top right based on your images

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Promote the Feature

Make sure customers know virtual try-on is available: On product pages:

• “See how this looks on you before you buy”
• “Try On virtually – it only takes seconds”

In marketing:

• Feature in email campaigns
• Highlight on social media
• Add to homepage banners
• Mention in product descriptions

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Mobile Optimization is Critical

70%+ of Shopify traffic comes from mobile:

• Test the mobile experience regularly
• Ensure fast load times on mobile networks
• Make buttons easy to tap on small screens
• Optimize selfie upload flow for mobile cameras

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Measuring Conversion Impact

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Key Metrics to Track

In your Looksy dashboard, monitor:

1. Conversion rate with vs. without try-on
   • Compare products with try-on enabled vs. similar products without
   • Look for 10-25% lift on average
2. Try-on engagement rate
   • What % of visitors click “Try On”?
   • Target 30-50% engagement for well-optimized products
3. Add-to-cart rate after try-on
   • Do customers add to cart after using the feature?
   • Expect 40-60% of try-on users to add to cart
4. Time on page
   • Do visitors spend longer on pages with try-on?
   • Higher engagement often correlates with better conversion

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Calculate Revenue Impact

Example calculation:

• Monthly product page visitors: 10,000
• Baseline conversion rate: 2%
• Baseline monthly sales: 200 orders
• Average order value: $75
• Baseline monthly revenue: $15,000

With virtual try-on (20% conversion lift):

• New conversion rate: 2.4%
• New monthly sales: 240 orders
• New monthly revenue: $18,000
• Additional revenue: $3,000/month ($36,000/year)

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Real-World Conversion Data

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Industry Benchmarks

Research and case studies show:

• IKEA: 60% increase in conversion after implementing AR try-on
• Shopify AR stats: Stores using AR see 94% higher conversion rates
• Fashion retailers: Average 15-30% lift in conversion with virtual try-on

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Looksy Customer Results

Typical results from Looksy customers:

• Small stores (500-2000 monthly visitors): 10-15% conversion lift
• Mid-sized stores (2000-10000 monthly visitors): 15-20% conversion lift
• Large stores (10000+ monthly visitors): 15-25% conversion lift

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Conversion Optimization by Product Category

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Best Performing Categories

Dresses:

• Highest conversion lift (20-30%)
• Customers have the most uncertainty about dress styles
• Virtual try-on provides the most value

Tops & Shirts:

• Solid conversion lift (15-20%)
• High volume category benefits from even modest lift
• Easy to visualize, high accuracy

Outerwear:

• Good conversion lift (10-20%)
• Helps customers visualize layering and style
• Often higher ticket items, so lift has bigger revenue impact

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Categories to Test

Some categories may perform differently:

• Graphic tees: Try-on helps visualize graphics and colors
• Activewear: Fit visualization drives confidence
• Formal wear: Reduces uncertainty for special occasion purchases

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Common Obstacles and Solutions

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Maximizing Conversion Lift: Quick Wins

Implement these strategies for immediate impact:

• Enable try-on for your top 10 bestselling products
• Place the try-on button above the fold on product pages
• Add messaging: “See it on you before you buy”
• Test on mobile and optimize the experience
• Promote the feature in email marketing
• Track conversion rate with vs. without try-on
• A/B test button copy and placement
• Expand to more products based on performance data

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Long-Term Conversion Growth

Virtual try-on isn’t just a one-time boost. Over time:

• Customer awareness increases – More shoppers know to look for the feature
• Word of mouth spreads – Customers share the feature with friends
• AI improves – The technology gets more accurate, driving better results
• Your optimization improves – You learn which products and strategies work best

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Next Steps