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How can an ecommerce store reduce returns?

Start with return reasons, not a generic benchmark. Different causes require different fixes, and a single feature will not address every return.

Match the intervention to the reason

Where can Looksy help?

Looksy may help some shoppers evaluate appearance before buying. Test it on products where visual uncertainty is a meaningful return reason. It does not replace accurate sizing, product information, or fulfilment controls.

How should I measure improvement?

  1. Standardize return-reason collection.
  2. Choose comparable product and order cohorts.
  3. Wait until the return window closes.
  4. Compare counts and rates, not percentages alone.
  5. Review margin and customer-experience effects alongside return rate.
Looksy does not guarantee a specific reduction in returns. Results vary and should be established with your own data.

Using Try-On to Address Returns

Design a focused test around return reasons.

Calculating ROI

Estimate savings from measured changes.