Virtual Try-On ROI Calculator

baseline orders = sessions × baseline conversion rate
test orders = sessions × test conversion rate
incremental orders = test orders - baseline orders
incremental contribution = incremental orders × contribution per order

avoided returns = expected returns - observed returns
return savings = avoided returns × cost per return

measured benefit = incremental contribution + documented return savings
net benefit = measured benefit - Looksy cost
ROI (%) = net benefit / Looksy cost × 100