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Calculate Your Virtual Try-On ROI

Use this manual worksheet to estimate the financial impact of adding virtual try-on to your Shopify store.
Interactive ROI calculator coming soon. For now, use this step-by-step guide to calculate your potential ROI manually.

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Quick Calculator Worksheet

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Your Store Metrics

Monthly traffic:
  • Product page visitors per month: _______
Current performance:
  • Conversion rate: _______%
  • Average order value: $_______
  • Return rate: _______%
Expected virtual try-on performance:
  • Engagement rate: 35% (typical)
  • Conversion lift: 18% (typical)
  • Return reduction: 25% (typical)
Costs:
  • Looksy subscription: $______ / month
Use conservative estimates for your first calculation. You can adjust based on actual performance later.

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Step-by-Step Calculation

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Step 1: Current Monthly Revenue

Monthly orders = Visitors × Conversion Rate
                = _______ × _______%
                = _______

Current revenue = Monthly Orders × AOV
                = _______ × $_______
                = $_______

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Step 2: Projected Try-On Usage

Try-on users = Visitors × Engagement Rate
             = _______ × 35%
             = _______

Non-try-on users = Visitors - Try-on Users
                 = _______ - _______
                 = _______

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Step 3: New Conversion Rates

Try-on conversion rate = Base Rate × (1 + Lift)
                       = _______% × (1 + 18%)
                       = _______%

Orders from try-on users = Try-on Users × Try-on Conversion Rate
                          = _______ × _______%
                          = _______

Orders from non-try-on = Non-try-on Users × Base Conversion Rate
                        = _______ × _______%
                        = _______

Total new orders = _______ + _______
                 = _______

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Step 4: Additional Revenue

Additional orders = New Total - Original Total
                  = _______ - _______
                  = _______

Additional revenue = Additional Orders × AOV
                   = _______ × $_______
                   = $_______/ month

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Step 5: Return Savings

Original returns = Original Orders × Return Rate
                 = _______ × _______%
                 = _______

New returns (try-on orders) = Try-on Orders × (Return Rate × 0.75)
                             = _______ × _______
                             = _______

New returns (non-try-on) = Non-try-on Orders × Return Rate
                          = _______ × _______%
                          = _______

Total new returns = _______ + _______
                  = _______

Returns prevented = Original Returns - New Returns
                  = _______ - _______
                  = _______

Cost per return (shipping + processing): $_______

Return savings = Returns Prevented × Cost per Return
               = _______ × $_______
               = $_______/month

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Step 6: Total Benefit

Total monthly benefit = Additional Revenue + Return Savings
                      = $_______ + $_______
                      = $_______

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Step 7: Calculate ROI

Monthly cost = Looksy subscription
             = $_______

Net monthly profit = Total Benefit - Monthly Cost
                   = $_______ - $_______
                   = $_______

ROI = (Net Profit / Monthly Cost) × 100
    = ($_______ / $_______) × 100
    = _______%

or _______x return on investment

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Step 8: Annual Impact

Annual profit = Monthly Profit × 12
              = $_______ × 12
              = $_______
If your ROI is above 500% (5x), virtual try-on is an excellent investment. Most stores see 800-1,500% ROI.

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Example Calculations

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Example 1: Small Store

Store metrics:
  • Monthly visitors: 5,000
  • Conversion rate: 2%
  • AOV: $60
  • Return rate: 25%
  • Cost per return: $20
  • Looksy cost: $29/month
Results:
  • Current monthly revenue: $6,000
  • Additional revenue with try-on: $756/month
  • Return savings: $105/month
  • Total benefit: $861/month
  • Net profit: $762/month
  • ROI: 770% (7.7x return)
  • Annual profit: $9,144

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Example 2: Mid-Size Store

Store metrics:
  • Monthly visitors: 25,000
  • Conversion rate: 2.5%
  • AOV: $75
  • Return rate: 25%
  • Cost per return: $20
  • Looksy cost: $79/month
Results:
  • Current monthly revenue: $46,875
  • Additional revenue with try-on: $5,566/month
  • Return savings: $375/month
  • Total benefit: $5,941/month
  • Net profit: $5,692/month
  • ROI: 2,286% (22.9x return)
  • Annual profit: $68,304

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Example 3: Large Store

Store metrics:
  • Monthly visitors: 100,000
  • Conversion rate: 3%
  • AOV: $85
  • Return rate: 25%
  • Cost per return: $20
  • Looksy cost: $169/month
Results:
  • Current monthly revenue: $255,000
  • Additional revenue with try-on: $28,305/month
  • Return savings: $1,800/month
  • Total benefit: $30,105/month
  • Net profit: $29,606/month
  • ROI: 5,933% (59.3x return)
  • Annual profit: $355,272
ROI typically scales with store size because Looksy’s fixed cost becomes smaller relative to benefits.

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Sensitivity Analysis

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What if Performance is Lower?

Conservative scenario (50% of typical):
  • Engagement rate: 18% (vs. 35%)
  • Conversion lift: 9% (vs. 18%)
  • Return reduction: 12.5% (vs. 25%)
Mid-size store example with conservative estimates:
  • Additional revenue: $2,783/month
  • Return savings: $188/month
  • Total benefit: $2,971/month
  • Net profit: $2,722/month
  • ROI: 1,093% (10.9x return)
Still excellent ROI with conservative estimates.

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What if Performance is Higher?

Optimistic scenario (150% of typical):
  • Engagement rate: 52%
  • Conversion lift: 27%
  • Return reduction: 37.5%
Mid-size store example with optimistic estimates:
  • Additional revenue: $8,349/month
  • Return savings: $563/month
  • Total benefit: $8,912/month
  • Net profit: $8,663/month
  • ROI: 3,479% (34.8x return)

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Breakeven Analysis

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How Many Try-Ons to Break Even?

For $29/month plan: 
Required monthly benefit = $29
Average benefit per try-on = $3-5 (typical)
Required try-ons = $29 / $4 = 25 try-ons
With 35% engagement rate: 
Required visitors = 25 / 0.35 = 72 visitors/month
Conclusion: You only need 72 monthly visitors to break even. Most stores have thousands.
Virtually any store with regular traffic will see positive ROI from virtual try-on.

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Payback Period

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How Long Until You Recover Investment?

Small store example:
  • Monthly profit: $762
  • One-time setup time: 1 hour @ 50=50 = 50
  • Total first month cost: 29+29 + 50 = $79
  • Payback period: 79/(79 / (762/30 days) = 5.9 days
You’re profitable within the first week.

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Factors That Improve ROI

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Increase Engagement

Current: 35% → Target: 50%
  • Optimize button styling (colors, size, text)
  • Make button more prominent with high contrast
  • Add supporting messaging
  • Promote feature actively
Impact: +43% more try-ons → +43% more revenue

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Expand Product Coverage

Current: 50 products → Target: 200 products
  • Enable by collection
  • Focus on high-traffic products
  • Test new categories
Impact: +2-3x more try-ons → +2-3x more revenue

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Improve Image Quality

Current: Mixed quality → Target: All high quality
  • Re-shoot low-quality images
  • Remove busy backgrounds
  • Improve lighting
Impact: +10-20% higher conversion on improved products

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Optimize for Mobile

Current: 60% mobile engagement → Target: 75%
  • Use sticky mobile button
  • Optimize mobile page speed
  • Simplify upload flow
Impact: +25% more mobile try-ons → +18% more total try-ons

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Custom Calculator Spreadsheet

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Download Our ROI Calculator

Get an Excel/Google Sheets calculator pre-configured for virtual try-on ROI: Includes:
  • All formulas pre-built
  • Sensitivity analysis
  • Scenario comparison
  • Charts and visualizations
  • Monthly tracking
Access:
  1. Log in to Looksy dashboard
  2. Go to Analytics → ROI Calculator
  3. Click “Download Spreadsheet”
Or request via email: [email protected]

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API for Programmatic Calculation

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Pro Plan Feature

Access ROI calculation API for custom integrations: 
POST /api/v1/roi/calculate

{
  "monthly_visitors": 25000,
  "conversion_rate": 2.5,
  "aov": 75,
  "return_rate": 25,
  "cost_per_return": 20,
  "subscription_cost": 249
}

Response:
{
  "additional_revenue": 5566,
  "return_savings": 375,
  "total_benefit": 5941,
  "net_profit": 5692,
  "roi_percentage": 2286,
  "roi_multiple": 22.9,
  "annual_profit": 68304,
  "payback_days": 1.3
}
Contact support for API access.

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Common Questions

Industry average for apparel is 20-30%. Use 25% as a conservative estimate. You can update later with actual data.
The calculator uses industry benchmarks and typical performance. Your actual results may vary based on product type, image quality, and optimization efforts.
Yes. Run the calculator separately for each category using category-specific metrics (traffic, conversion rate, return rate).
For executive presentations, include all costs. For quick calculations, you can exclude the minimal setup time (1-2 hours).

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After You Calculate

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Next Steps

If ROI > 500% (5x): Excellent investment. Install Looksy and start your free preview. If ROI 300-500%: Good investment. Consider trying free preview to validate assumptions. If ROI < 300%: Review assumptions. Are they too conservative? Do you have enough traffic?

Start Free Preview

Free plan with 25 credits, no credit card required

View Pricing

See plan options and pricing

Real Case Studies

See actual merchant results

Calculating ROI Guide

Detailed ROI calculation methodology