Top 7 AI Virtual Try-On Tools for Shopify

Virtual try-on tools are transforming online shopping by helping customers see how products fit before buying. These tools reduce cart abandonment (88% of shoppers hesitate due to size/fit concerns) and cut return rates by up to 64%. Shopify stores using these solutions report 94% higher conversion rates and increased sales for beauty and fashion brands.

Here are 7 tools leading the way:

1. Looksy: The most realistic virtual try-on for Shopify, built for both growing brands and enterprise stores. Shoppers upload a real photo of themselves and see products placed directly on their body — like a true online fitting room, not AI-generated models. Delivers industry-leading realism, higher conversion, and fewer returns. Plans start at $29.99/month, with scalable enterprise options available.

2. FitMagik: Focused on apparel with realistic fabric simulations. Pricing available upon request.

3. Antla: Offers body-specific previews and advanced analytics. Starts at $19.99/month for 100 try-ons.

4. Banuba: Specializes in beauty, eyewear, and accessories. Free for up to 1,000 try-ons, with premium plans starting at $319/month.

5. Genlook: Runs on generative AI for lifelike visuals. Starts at $14.99/month for 100 try-ons.

6. UTRY: Combines 3D visuals with size recommendations. Plans start at $499/month for 50,000 sessions.

7. Veesual: Tailored for large catalogs and full-outfit previews. Custom pricing for enterprise clients.

Quick Comparison:

When choosing a tool, consider your product type, budget, and customer needs. Start with free trials or entry-level plans to test impact on conversions and returns.

AI Virtual Try-On Tools for Shopify: Features and Pricing Comparison

How to Add Virtual Try-On to your Shopify Store

1. Looksy

Looksy, launched on December 12, 2025, offers a fast and interactive way for shoppers to preview clothing on themselves in just 20 seconds. The process is simple: click the "Try On" button on a product page, upload or snap a selfie, and the AI creates a realistic image of the garment on your body.

What sets Looksy apart is its hassle-free experience - no app downloads or account sign-ups required. It works seamlessly in any mobile or desktop browser, eliminating the usual barriers associated with augmented reality tools. This simplicity is backed by a powerful backend system.

Looksy processes photos instantly via a secure API, ensuring no data is stored, even temporarily. It uses non-blocking asynchronous JavaScript to keep page speeds unaffected, and customer data is never retained or used for AI training.

Setting up Looksy is quick and easy. It automatically adapts to your Shopify store's theme, integrating the try-on button effortlessly. This is part of a broader trend of merchants adopting AI tools for Shopify stores to streamline operations. Merchants using Looksy have seen increase fashion store conversion rates by 2.7 times and style-related returns drop by 35%. The AI ensures accurate details, maintaining fabric textures, colors, and realistic body proportions with an accuracy rate of 85–95%.

Looksy’s pricing is flexible. The free plan includes 25 try-on credits. The Starter plan costs $29.99/month for 200 try-ons, with additional try-ons priced at $0.12 each. For larger needs, the Scale plan is $199/month, covering 1,500 try-ons, with extra try-ons at $0.08 each, plus API access.

2. FitMagik: AI Virtual Try-On App

FitMagik integrates seamlessly with Shopify through the standard App Store installation process. Once installed, merchants go through a quick onboarding process to activate the virtual try-on feature. During this setup, store owners upload high-quality images or 3D models of their products. The app then automatically places a Try-On button on relevant product pages.

Supported Product Categories

FitMagik is tailored for the fashion and apparel industry, focusing on soft goods like dresses, tops, shirts, and jackets. Using advanced generative AI, the app simulates fabric drape, handles wrinkles, and adjusts for lighting, providing customers with a realistic view of how the clothing will look when worn. This is made possible by how virtual try-on technology works using AI and AR to map features in real-time.

For details on analytics, pricing, or scalability, merchants can contact the developer directly through the Shopify App Store.

3. Antla AI Virtual Try On

Antla makes it easy for Shopify store owners to offer a cutting-edge virtual try-on experience. By seamlessly integrating with Shopify Admin, Checkout, and Shopify Flow, the setup process is straightforward. All it takes is installing the app, uploading product images (PNG or JPEG), and the widget is ready to let customers upload their own photos for a realistic try-on preview . This integration ensures a smooth and consistent experience across all devices.

Integration with Shopify

To deliver its virtual try-on functionality, Antla requires access to key store data, including products, collections, recent orders, discounts, and the online store theme. The app combines visual try-ons with existing size charts and measurement templates, helping shoppers see how clothing will look on their specific body type. It also integrates with the Dondy app and works seamlessly across desktop, tablet, and mobile devices.

Supported Product Categories

Antla is designed with fashion and apparel in mind, focusing on items like activewear, dresses, and tops. Brands using the app have seen tangible benefits. For example, in July 2025, Fila South Africa's E-commerce Manager highlighted how the app increased buyer confidence and reduced returns. Similarly, in December 2024, MJ Active praised the app for delivering realistic virtual try-on results for customers of all body types.

"Antla is by far the most realistic virtual try on in the market today, for any outfit and any body type." - MJ Active

Pricing and Scalability

Antla offers four pricing tiers, all starting with a 7-day free trial. The Trend plan is available for $19.99/month, offering 100 try-ons and 300 shares. The Runway plan costs $49.99/month and includes 500 try-ons with priority support. For larger operations, the High Fashion plan at $299.99/month provides 2,000 try-ons, a dedicated server, and access to a Customer Success Manager. Similarly, the Unlimited Fashion plan starts at $299.99/month, offering 2,000 initial try-ons and charging $0.10 per additional try-on, with unlimited shares included.

Analytics and Reporting Capabilities

Antla comes with a real-time dashboard that tracks key metrics such as top-performing styles, try-on activity, and social shares. These analytics help store owners make smarter inventory and marketing decisions. Additionally, the app includes a "share for a discount" feature, encouraging customers to share their try-on results, which can generate viral marketing opportunities and drive more traffic to the store. As of January 2026, Antla boasts a perfect 5.0-star rating from 25 reviews on the Shopify App Store.

4. Banuba AI Virtual Try-On

Banuba has carved a niche in the beauty and eyewear space, leveraging over nine years of research and development and holding more than 20 global patents in face-tracking technology. Its highly accurate AI-powered face tracking works across a wide range of products, including makeup, skincare, eyewear, hair color, colored contacts, headwear, and jewelry. The results speak for themselves - brands have reported up to a 1,000% increase in add-to-cart rates and a 300% boost in sales.

Integration with Shopify

Banuba is designed for simplicity, offering a no-code, plug-and-play integration available through the Shopify App Store. Store owners can install the app, upload their product data using a self-service admin panel, and activate the "Try-On" button directly on product pages. Compatible with both mobile and desktop browsers, the app integrates seamlessly with Shopify Admin, ensuring a smooth experience for all supported product categories.

Supported Product Categories

Banuba covers a variety of product categories, including makeup (lipstick, foundation, blush), skincare, eyewear (with pupillary distance measurement for precise frame alignment), hair color, colored contacts, headwear, and jewelry [16, 19]. The platform has delivered impressive results for brands. For example, Brazilian brand Océane saw its add-to-cart rate skyrocket from 3% to 32%, selling out an entire month's inventory [17, 18]. Similarly, influencer-driven Boca Rosa achieved US$900,000 in sales within just four hours, powered by 1.7 million virtual try-on sessions [17, 18].

Pricing and Scalability

Banuba offers four pricing plans, all starting with a 14-day free trial.

• Free: Up to 1,000 try-ons per month at no cost.

• Basic: Priced at US$319 per month, supporting up to 10,000 try-ons - ideal for small businesses.

• Pro: Costs US$999 per month, allowing up to 40,000 try-ons, suited for growing brands.

• Smart: Available for US$1,599 per month, this plan offers 40,000 try-ons and includes priority support for high-volume stores.

Analytics and Reporting

Banuba includes an integrated analytics dashboard that tracks key metrics like usage, performance, and customer behavior. This data helps merchants fine-tune their marketing strategies. The platform boasts a 5.0-star rating on the Shopify App Store, with users frequently highlighting its lifelike rendering and top-notch personalized customer support.

5. Genlook

Genlook uses generative AI to virtually "inpaint" clothing onto customer photos, producing highly realistic visuals with proper fabric draping, wrinkles, and lighting - all in less than 10 seconds. This approach eliminates the need for expensive 3D assets, allowing merchants to rely on their existing product photos.

"Genlook was born from a simple belief: the fitting room is the most critical part of any fashion store. By bringing it online, we're not just solving the returns problem; we're giving your customers the confidence to fall in love with your products." – Thibault Mathian, Founder & Developer, Genlook

Integration with Shopify

Genlook integrates seamlessly with Shopify. After installing the app from the Shopify App Store, merchants can activate the try-on widget directly within their theme settings. This streamlined setup ensures a quick and hassle-free implementation.

Supported Product Categories

Initially designed for apparel like dresses, tops, shirts, and jackets, Genlook expanded in December 2025 to include footwear and eyewear. Its technology excels at rendering various fabric textures, from silk to denim, showcasing a shift from traditional AR solutions to more adaptable generative AI tools. Merchants using the virtual try-on feature have reported an average 35% increase in conversion rates (calculate your potential virtual try-on ROI). Today, the platform supports over 100 partner merchants globally and offers pricing options to accommodate businesses of all sizes.

Pricing and Scalability

Genlook provides four pricing plans tailored to different business needs:

• Free: Includes 10 monthly try-ons.

• Starter: $14.99/month for 100 try-ons, with an additional $0.17 per extra try-on.

• Growth: $29.00/month for 250 try-ons, plus access to advanced analytics.

• Pro: $99.00/month for 1,000 try-ons, priority support, and removal of Genlook branding.

Analytics and Reporting

Genlook's analytics dashboard offers detailed insights into engagement and conversion metrics. The Order Analytics feature, introduced in November 2025, highlights how virtual try-ons drive sales and boost shopper confidence. Paid tiers also allow merchants to integrate customer email data with Klaviyo, enabling personalized marketing campaigns. With a perfect 5.0-star rating on the Shopify App Store based on seven reviews, Genlook continues to gain recognition for its impact.

6. UTRY – Virtual Try-On

UTRY takes virtual shopping to the next level with its blend of 3D visualization and garment-stretch simulation. It allows shoppers to see how clothes realistically drape and move, while also offering AI-powered size recommendations. Using advanced body-mapping technology, UTRY creates lifelike visuals of how garments fit, helping shoppers feel more confident in their choices. This combination of virtual try-on and personalized sizing makes it a standout tool for the fashion and apparel industry.

Supported Product Categories

UTRY is specifically designed for soft goods like dresses, tops, and jackets - perfect for brands focused on fashion. However, it doesn’t cater to hard goods such as eyewear, jewelry, or footwear. Its strength lies in visualizing fabric drape and stretch, making it a go-to solution for clothing retailers.

Integration with Shopify

Getting started with UTRY is simple. You can book a demo to activate the platform, which integrates effortlessly with Shopify at any service tier. For enterprise clients, UTRY offers full API access and a white-label solution, ensuring the virtual try-on feels like a seamless part of their online store. This feature is especially valuable for high-volume merchants who want a polished, branded experience for their customers.

Pricing and Scalability

UTRY provides three pricing options to fit different business needs:

• Standard Plan: $499/month, covering up to 50,000 sessions.

• Professional Plan: $999/month, including up to 250,000 sessions, advanced AI recommendations, and a custom analytics dashboard.

• Enterprise Plan: Custom pricing for unlimited sessions.

Merchants using UTRY have reported impressive results, such as an 8% boost in conversion rates and a 10% drop in return rates.

Analytics and Reporting

UTRY’s analytics dashboard provides real-time data, offering valuable insights into customer preferences for fit and style. These metrics help merchants refine their product offerings and design targeted marketing campaigns. By understanding what customers want, brands can make smarter decisions to enhance their overall shopping experience.

7. Veesual

Veesual is a virtual try-on solution tailored for mid-market and global fashion brands with extensive product catalogs. Designed to integrate seamlessly into your existing ecommerce setup, it enhances the shopping experience with features like "Shop the Look", model switching, and mix-and-match styling. Shoppers can view complete outfits on models of various body types, offering a more personalized and inclusive shopping experience. This feature allows customers to select models they relate to and see how outfits look across diverse body shapes and sizes.

Supported Product Categories

Veesual is all about creating a visually immersive experience for fashion and apparel retailers. Its focus is on clothing items where fabric drape and styling play a key role. The platform supports virtual try-on for full outfits, accessories, and even beauty products, catering to brands that want to showcase entire looks rather than just individual pieces. If your store deals with soft goods like dresses, tops, or jackets, Veesual is designed to elevate the way customers interact with your products.

Integration with Shopify

Implementing Veesual requires a detailed enterprise-level setup, typically taking around 4 weeks. This reflects the platform’s focus on delivering a sophisticated, fully integrated shopping experience. The setup ensures the virtual try-on feature blends naturally with your online store, making it ideal for retailers with the resources to invest in a comprehensive ecommerce solution. It’s less suited for businesses seeking quick or lightweight testing options.

Pricing and Scalability

Veesual operates on a custom pricing model, with quotes provided based on the retailer's needs. There’s no free trial or public testing version, underscoring its position as a premium, enterprise-grade platform. Built to handle large-scale catalogs and complex styling workflows, Veesual is particularly well-suited for brands with significant product inventories and a global presence.

Comparison Table

Here's a quick breakdown of key features from each tool to help you compare them at a glance:

Each tool comes with its own strengths, particularly in analytics. For instance, Genlook integrates with Shopify Segments and Klaviyo, enabling targeted campaigns by syncing collected emails. Banuba, on the other hand, emphasizes try-on frequency, giving insights into which items attract the most attention.

If you're looking to save on costs, many platforms offer discounts of 15–17% with annual billing. Privacy is also a priority for tools like Looksy and Genlook, which both auto-delete customer photos to safeguard data.

These tools aim to tackle key challenges like improving conversions and reducing returns, offering businesses tailored solutions to meet their unique needs.

Conclusion

Virtual try-on technology has become a game-changer for Shopify stores aiming to stay ahead. Customers using virtual try-ons are more likely to make purchases compared to those relying on static images. Plus, this tech can slash return rates by up to 64%, making it a powerful tool for both customer satisfaction and profitability.

When choosing a solution, focus on what aligns with your product category and budget. For clothing and other soft goods, generative AI that works with 2D photos can save you from the hefty costs of creating 3D models. On the other hand, items like eyewear, jewelry, and accessories benefit from AR solutions with face or hand tracking for precise results. Start by applying this technology to your bestsellers or products with high return rates, especially since about 80% of virtual try-on usage happens on mobile devices.

Pricing is another key consideration. Entry-level plans typically range from $14.99 to $29.99 per month for 100–200 try-ons, with additional sessions costing $0.08 to $0.17 each. To calculate costs, estimate your try-on volume - usually 2–5% of site visitors - and weigh this against the savings from fewer returns and higher conversions.

Beyond cost, prioritize tools that are reliable and secure. Opt for solutions that process images instantly without storing them, and ensure they integrate seamlessly with Shopify through App Embeds to keep your site running smoothly. Many providers offer free trials or starter credits, so you can test their accuracy and functionality before committing to a larger plan.

Incorporating virtual try-on tools can significantly boost customer confidence, cut down on expensive returns, and improve your bottom line. Whether you're a small store experimenting with new features or a well-established brand ready to scale, there's a solution tailored to your needs.

FAQs

How do virtual try-on tools improve sales and reduce returns for Shopify stores?

Virtual try-on tools can be a game-changer for Shopify stores, boosting both sales and customer satisfaction. These tools allow shoppers to see how products will look on them before making a purchase, which builds confidence and often translates into more sales. In fact, many stores that use virtual try-on technology report noticeable increases in conversion rates because customers feel more certain about their choices.

Beyond driving sales, virtual try-ons also help reduce returns. By giving customers a clearer idea of how items will look or fit, these tools minimize the gap between expectations and reality. This means fewer returns due to size or style mismatches, saving businesses money and improving the overall shopping experience. Adding virtual try-on technology is a smart move for stores looking to increase sales, enhance customer satisfaction, and cut return-related costs.

What should I look for in a virtual try-on tool for my Shopify store?

When choosing a virtual try-on tool for your Shopify store, it’s important to focus on features that improve both the shopping experience and your store’s performance. Accuracy and realism are key - customers need to see a lifelike preview of how the product will look on them. This builds trust and helps them make confident buying decisions.

Make sure the tool offers seamless Shopify integration. This ensures smooth setup and operation without unnecessary technical headaches. Equally important is an intuitive, user-friendly interface. The easier it is for customers to use, the more likely they are to engage with it and complete their purchases.

Don’t forget to evaluate the tool’s data privacy and security measures. Protecting your customers’ information is non-negotiable. Lastly, assess the tool’s cost and potential return on investment (ROI). It should fit within your budget while boosting sales and minimizing returns, making it a worthwhile addition to your store.

How do AI virtual try-on tools ensure customer privacy?

AI-powered virtual try-on tools, such as Looksy, are designed with customer privacy in mind. These tools follow stringent data protection practices, ensuring that uploaded photos are not stored or retained. Many, like Looksy, adhere to privacy regulations like GDPR by securely processing images and deleting them immediately after use.

For eCommerce businesses, it’s essential to carefully review the privacy policies of any virtual try-on solution. Trusted tools typically employ encryption and other security measures to safeguard customer data, offering a reliable and secure option for enhancing the shopping experience.

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