GenLook launched virtual try-on. Then they added AI model photos, lead capture, and email. Looksy is still doing one thing.

Before you install virtual try-on, ask this one question.

Every VTO app will show you beautiful demo images. Every one will promise lower returns and higher conversions. The question that separates useful tools from impressive demos: does it have proof?

GenLook has been on the Shopify App Store since 2025. Twelve merchants have reviewed it. Not one has mentioned a conversion rate, a return reduction, or any measurable business outcome. Every review praises image quality, responsiveness, and how the product "looks exactly the same" on the model.

That's not nothing. It means the technology works aesthetically. But aesthetics aren't why you install virtual try-on. Business outcomes are.

Looksy has two reviews. Both contain the kind of language that matters: "The only one our customers actually use." Two reviews that prove engagement. Twelve reviews that prove appreciation.

GenLook's latest feature isn't virtual try-on.

In early 2026, GenLook launched GenLook Studio — an AI model photo generation tool for social content and paid ads. It runs on the same plan credits as their VTO feature. The same subscription that gives you virtual try-on also gives you AI-generated lifestyle images for Instagram and Meta ads. That's a genuine product. Some brands will find it useful.

But it's worth noting what it signals: GenLook is building an AI commerce content suite. Virtual try-on is one feature among several. The roadmap is breadth.

Looksy's roadmap is different. We're building one thing: an accurate, outcome-provable virtual try-on experience for Shopify merchants. Every product decision is about making VTO work better — faster installation, App Block OS 2.0 support, an ROI calculator that quantifies what VTO actually does to your conversion rate.

You're not choosing between two virtual try-on tools. You're choosing between a specialist and a platform.

Twelve reviews. Zero business data. Here's what that tells you.

We read all twelve GenLook reviews. We weren't looking for ammunition — we were looking for evidence that VTO converts. What we found: the most sophisticated review in the set was left within four minutes of install. Other reviews came from Hungary, UAE, India, Egypt, Kuwait, and the Netherlands — a geographic spread that follows an outreach pattern, not organic discovery. Five of twelve reviews were posted within 24 hours of install.

That's not evidence of bad faith. It's evidence of how most early-stage apps build their review profiles: warm network, founder outreach, quick turnaround. Thibault, GenLook's French founder, is clearly responsive and his merchants genuinely appreciate him. That's real.

But here's what it means for you: there is no independent merchant who installed GenLook, used it for 30 days, and came back to report what happened to their sales. The review corpus doesn't contain that story. It contains "images look exactly like the real product" and "fast response from the team." If your procurement decision requires proving ROI, GenLook's review history can't help you. Looksy's ROI Calculator can.

Built for Shopify. Not retrofitted.

GenLook is a virtual try-on tool that works by integrating with your store. Looksy was built as a Shopify app from the ground up — every design decision was made with the Shopify merchant in mind.

Installation time: Looksy installs in minutes. No developer required. No custom code.

App Block support (launching Q1 2026): App Blocks let merchants place the try-on experience directly in the Shopify Theme Editor — the most reliable, performance-stable implementation available. GenLook's integration approach predates this architecture.

Merchant self-service: When something needs changing, Looksy merchants can do it themselves. GenLook's model relies on Thibault. He's fast and responsive, but he's one person. Looksy doesn't have a single point of failure.