Virtual try-on in Serbian

Serbian shoppers and your product pages

Serbian is the official language of Serbia and is also in official use in Bosnia and Herzegovina. Its defining feature for a storefront is digraphia: Serbian is actively written in two alphabets, Cyrillic and Latin, and literate speakers read both. That means a merchant has a genuine choice to make — one script, the other, or both — and whichever you choose, your product pages should apply it consistently. Serbian also distinguishes informal and formal address, ti versus Vi, so the register of your microcopy is a small decision worth making on purpose rather than by accident.

What Looksy's language support covers

Serbian sits in the 47-language enumeration on Looksy's Shopify App Store listing. The listing does not say which script the Serbian interface text uses, nor how far support extends between the shopper-facing try-on flow and the merchant dashboard. Both are checkable in minutes on the Free plan: switch your storefront to Serbian, open a product page, and see exactly what appears — which strings are translated, and in which alphabet. And keep in view that the product of the try-on is an image of the shopper in the item, which is legible regardless of script.

Setting up for Serbian-speaking shoppers

Add Serbian as a published language in Shopify's settings, then place Looksy's theme app extension block through the theme editor — it needs no theme code edits and uninstalls cleanly. Use the Free plan's unlimited try-ons to walk the flow end to end. Because of Serbian's two alphabets, compare Looksy's interface strings against the script your own theme and product copy use; a Cyrillic storefront with Latin app microcopy, or the reverse, is exactly the kind of mismatch this test surfaces. Also read the button copy for register — decide whether ti or Vi fits your brand voice.

The try-on flow in any language

The published mechanics apply unchanged: one uploaded photo, a result on the product page in roughly 20 seconds, and no app install, account, or camera permission asked of the shopper. Retry, feedback, download, and share round out the flow. Looksy's Free plan carries unlimited try-ons with Looksy branding; Starter is $14.99 per month, Growth $29, and Scale $79, with realtime video try-on reserved for Scale. Usage-based billing runs through Shopify with no contracts, so a Serbian-language rollout can start as an experiment rather than a commitment.

Sources: the public Shopify App Store listing for Looksy, which enumerates all 47 supported languages. Last checked 29 July 2026.