Virtual try-on in German

German shoppers and your product pages

German is the main language of Germany, Austria, and Liechtenstein, and one of Switzerland's official languages. Two properties matter for store copy. First, the formal-informal distinction: German famously separates Sie from du, and stores commit to one register — a mismatch between your product copy and an app's microcopy is noticeable. Second, the writing itself: umlauts (ä, ö, ü), the ß character, and long compound nouns that can stretch buttons and labels beyond what English layouts expect. Both are worth checking wherever third-party text appears on your product pages.

What Looksy's language support covers

The Looksy listing counts German among its 47 supported languages. It does not publish how deep that support goes — whether the shopper-facing try-on widget, the merchant dashboard, or both are translated — so verify before you promote it. The Free plan makes that verification cheap: unlimited try-ons mean you can run the whole flow on your own store in German and read each label, including its register, with your own eyes. And the result itself is language-neutral — a rendered image of the shopper in your garment needs no German at all.

Setting up for German-speaking shoppers

Start in Shopify's admin: set German as your store language, or add it as a market-specific language for your German-language storefront. Looksy's block comes as a theme app extension — you place it in the theme editor, no theme code edits, and uninstalling leaves nothing behind. Then test as a shopper would: upload a photo on the Free plan, watch how the button text, upload prompt, and result screen render, and confirm the microcopy's tone (Sie or du) sits comfortably next to your own copy. Umlauts and the ß should display correctly in your theme's font as well.

The try-on flow in any language

Whatever the interface language, the flow does not change. One uploaded photo, a result on the product page in about 20 seconds, no app download, no account, no camera permission. Shoppers can retry with a different photo, give feedback, and download or share the image. Pricing is the same across languages: Free with unlimited try-ons and Looksy branding, Starter at $14.99 per month, Growth at $29, and Scale at $79, which adds realtime video try-on and removes the revenue cap. Billing runs through Shopify on usage, with no contracts.

Sources: the public Shopify App Store listing for Looksy, which enumerates all 47 supported languages. Last checked 29 July 2026.