Virtual try-on in Bulgarian

Bulgarian shoppers and your product pages

Bulgarian is the official language of Bulgaria and, since the country joined the European Union in 2007, the reason Cyrillic stands beside Latin and Greek as an official EU alphabet. The script traces back to medieval Bulgaria, and modern Bulgarian typography sometimes prefers its own letterform style over the Russian-influenced shapes many fonts default to — a detail careful readers register. Bulgarian also distinguishes informal and formal address, ти versus Вие, and storefront copy conventionally uses the formal register with strangers. For a Shopify store, the essentials are a font with solid Cyrillic coverage and consistently formal microcopy.

What Looksy's language support covers

Looksy's listing enumerates 47 languages and Bulgarian is among them. That single fact is what is published; the depth is not. Whether the shopper-facing try-on flow is translated end to end in Bulgarian, and how much of the merchant-side dashboard follows, are questions the listing does not answer — so answer them yourself before promoting the feature. The Free plan's unlimited try-ons make that verification free: run the flow in Bulgarian, read every string, and note anything that falls back to English. The try-on image itself is language-neutral, which is why the check is quick.

Setting up for Bulgarian-speaking shoppers

Publish Bulgarian as a store language in Shopify so the path to the try-on — collection pages, product details, cart, checkout — is Cyrillic throughout. Looksy's block installs as a theme app extension from the theme editor; no theme code edits are needed and an uninstall leaves the theme untouched. Test using the Free plan, which places no limit on try-ons. Look closely at your theme's font: some webfonts ship thin Cyrillic sets or borrow Russian-style letterforms that look slightly foreign to Bulgarian readers. Confirm the try-on button, prompts, and any error text stay in Bulgarian and in the formal register.

The try-on flow in any language

The published mechanics hold in Bulgarian as in any other language. A shopper uploads a single photo — no app, account, or camera permission — and the generated result lands on the product page in roughly 20 seconds, with retry, feedback, download, and share available on the spot. Four plans are listed: Free with unlimited try-ons and Looksy branding, Starter at $14.99 per month with 100 photo credits, Growth at $29 with 300, and Scale at $79 with 600 credits usable for photo or video plus Realtime video try-on. Billing runs through Shopify on usage, without contracts.

Sources: the public Shopify App Store listing for Looksy, which enumerates all 47 supported languages. Last checked 29 July 2026.