Work out whether try-on pays for itself

A working comparison for Looksy merchants: does the margin on the additional revenue Looksy attributes to try-on cover the plan cost? Looksy publishes no benchmarks — every input here is your own number, from your analytics and your books.

The comparison to run

One line decides it: (attributed additional revenue × your gross margin) − total plan cost. If the result is positive, the plan pays for itself on margin; if it is negative, it does not — at least not on directly attributed sales. The revenue figure comes from Looksy itself: its plan tiers cap “additional revenue,” so that is the number the app tracks, and its analytics show what shoppers try on, add to cart, and buy. Gross margin comes from your books: revenue minus cost of goods, as a share of revenue, for the products shoppers actually try on — not your blended store margin if the two differ. Total plan cost is the monthly price plus any additional credits. Run it on a full month of data, not a launch week.

Your inputs, and where to get them

Additional revenue — read it from Looksy’s analytics for the last complete month. The listing does not spell out how attribution is defined, so check in-app which shopper actions count and over what window before trusting the figure. Do not take any revenue number from this page; Looksy publishes no conversion, engagement, or revenue benchmarks, so there is no industry number to substitute for your own. Gross margin — from your own accounting, for the products shoppers try on. Total plan cost — the monthly price plus overage: additional credits are $0.14 on Starter, $0.12 on Growth, $0.10 on Scale. Example cost line: using 150 photo credits on Starter is 100 included plus 50 × $0.14 = $7.00 extra, so $21.99 total.

Worked example — hypothetical numbers

These numbers are invented to show the arithmetic; they are not benchmarks, targets, or typical results. IF Looksy’s analytics showed $400 of additional revenue in a month, and IF your gross margin were 60%: margin on attributed sales = $400 × 0.60 = $240.00. On Starter at $14.99 with no overage, that leaves $240.00 − $14.99 = $225.01 of margin after the subscription. $400 also sits under Starter’s $500 additional-revenue ceiling, so the tier fits. Change either input and the answer changes: at a 30% margin the same $400 yields $120.00, leaving $105.01. Your real figures may be higher, lower, or negative — finding out is the entire point of the worksheet.

Break-even, plan by plan

A plan breaks even when monthly margin on attributed additional revenue equals the plan price. In revenue terms: break-even revenue = plan price ÷ your gross margin (as a decimal). Using the same hypothetical 60% margin from the example — substitute your own:

Free — $0/mo: breaks even by definition; additional revenue capped at $100

Starter — $14.99/mo: $14.99 ÷ 0.60 ≈ $24.98 additional revenue

Growth — $29/mo: $29 ÷ 0.60 ≈ $48.33 additional revenue

Scale — $79/mo: $79 ÷ 0.60 ≈ $131.67 additional revenue

These thresholds ignore overage credits; add any credit spend to the plan price before dividing. Whether your store clears them cannot be known from this page — it depends entirely on your own revenue figure.

What this worksheet cannot tell you

Attribution is not incrementality. Some shoppers counted in attributed revenue may have bought without try-on, so the worksheet’s result is a ceiling on true ROI, not a floor. Check the attribution model in-app before trusting the input. Looksy publishes no benchmarks — no conversion rates, no engagement rates, no typical revenue — so before installing there is no honest way to fill this in; the Free plan ($0/mo, unlimited try-ons, up to $100 additional revenue, Looksy branding) is a zero-cost way to generate that first real number. Rerun the comparison monthly: attributed revenue moves with traffic and season, and the tier ceilings — $500 on Starter, $1,000 on Growth, unlimited on Scale — can change which plan the math favors.

Sources: the public Shopify App Store listing for Looksy. All arithmetic uses the listed plan rates. Last checked 27 July 2026.

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