Email Follow-Up

What Email Follow-Up does

Email Follow-Up does two jobs. It captures shopper emails as part of the Looksy experience, and it routes follow-up through Klaviyo or Shopify Flow rather than sending from yet another platform. That split is deliberate: your segments, templates, sender reputation, and unsubscribe handling stay in the system you already operate, and Looksy feeds it the shoppers who engaged. Klaviyo and Shopify Flow are the two supported paths — pick whichever you run today. Looksy's integrations cover Checkout, Shopify Admin, Flow, and Klaviyo, so follow-up sits inside the same app as try-on, size help, bundles, and analytics.

Why try-on sessions are worth following up

Uploading a photo to see a product on yourself is a stronger signal than a page view — it takes effort, and shoppers spend it on products they are genuinely considering. Plenty of those shoppers still leave without buying, which in most stores means the interest evaporates. Email capture keeps the thread: the shopper who tried something on becomes someone you can reach, and follow-up goes out through the Klaviyo flows or Shopify Flow automations you already trust. What the message says and when it sends is your call, built with your tools, under your sending rules.

Which plans include email capture

Unlimited email capture is included on every paid plan — Starter at $14.99 per month, Growth at $29 per month, and Scale at $79 per month — packaged with unlimited size help and bundles. The paid tiers differ on try-on credits and revenue caps, not on email capture. The Free plan centers on unlimited try-ons with Looksy branding and up to $100 in additional revenue; if you are staying on Free, confirm in the app whether email capture is included. You will also need a Klaviyo account or Shopify Flow for the sending side. Billing is usage-based through Shopify, with no contracts.

What it does not do

Email Follow-Up depends on Klaviyo or Shopify Flow; without one of them connected, there is no sending side. Consent and compliance stay your responsibility: captured emails are marketing data, and your opt-in wording, regional rules, and unsubscribe handling live in your email tool, not in Looksy. Before launch, verify the specifics in the app on your own store — where capture appears, what a shopper agrees to, and exactly which information reaches Klaviyo or Flow — rather than assuming.

Sources: the public Shopify App Store listing for Looksy. Last checked 29 July 2026.