Looksy + Shopify Flow
Looksy's Email Follow-Up product runs through Shopify Flow or Klaviyo. For merchants who automate inside Shopify, Flow is the published path for following up with shoppers after a try-on.
What the listing publishes about Shopify Flow
The listing names Shopify Flow twice, in effect. It appears in the "Works with" line alongside Checkout, Shopify Admin, and Klaviyo, and it is one of the two named routes for the Email Follow-Up product — "Klaviyo or Shopify Flow." That second mention is the substantive one: follow-up email is a listed Looksy product, and Flow is a published way to run it. The listing stops there; it does not document specific Flow triggers, conditions, or workflow templates.
Email capture comes first
Follow-up needs an address to send to, and the listing names email capture among the Starter tier's features at $14.99 per month, alongside unlimited size help and bundles. The practical sequence follows from that — a shopper tries on an item on the product page, Looksy captures an email, and an automation picks up from there. The Free plan's published features do not mention email capture, so confirm in-app what follow-up looks like on the Free tier.
What a merchant sets up
On the Shopify side, Flow is Shopify's own automation tool. On the Looksy side, you need a plan whose published features include email capture — the listing names it on the Starter tier at $14.99 per month — and the Email Follow-Up product turned on. How the two connect in practice — whether Looksy provides Flow triggers, which events are available, and what a finished workflow looks like — is not spelled out in the listing, so treat the in-app Email Follow-Up settings as the setup guide.
What to check before building in Flow
Before building anything in Flow, confirm the specifics the listing leaves out: which Looksy events can start a workflow, what shopper data accompanies them, how consent is handled for captured emails, and whether Looksy ships any ready-made Flow templates. Also worth checking is timing — how soon after a try-on a follow-up can fire — and how sends are reported back. None of these are published on the App Store listing, so the app's own Email Follow-Up screens are the place to verify them.
How Flow connects to the try-on flow
The try-on is the moment of intent that follow-up automation exists to recover. A shopper uploads a photo on the product page, sees the result in about 20 seconds, and may leave without buying. Email Follow-Up is Looksy's published answer to that gap, and Shopify Flow is one of its two named delivery routes. Looksy's Analytics tracks what shoppers try on, add to cart, and buy — the same outcomes a follow-up built in Flow is trying to move.
Sources: the public Shopify App Store listing for Looksy. Last checked 29 July 2026.
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