Why does the free plan include Looksy branding?

The visibility trade behind free try-ons

Looksy's Free plan meters no credits — try-ons are unlimited, with a $100 cap on additional revenue as the only usage limit. Free tiers like this follow a familiar pattern across Shopify apps: each free store showing try-on to shoppers doubles as a small advertisement for the app, and that visibility is the vendor's return on a $0 plan. It is worth naming the trade plainly rather than dressing it up. You get a genuinely usable product at no cost; Looksy gets distribution. The moment that trade stops suiting you — usually when brand presentation matters more than $14.99 a month — Starter exists precisely to end it.

Where the branding appears, and how to check

The listing states that the Free plan includes Looksy branding, but it does not specify size, wording, or placement, and details can change between app versions. Evaluate it by looking rather than guessing: the app installs as a theme app extension, so add the try-on block in your theme editor, preview it, and run a try-on on your own product page as a shopper would, on both mobile and desktop. Also check whether downloaded and shared try-on results carry the branding, since shoppers can save and share those images and they travel beyond your store.

What removing the branding costs

Branding removal starts with Starter at $14.99 per month, which also includes 100 photo try-on credits, up to $500 of additional revenue, unlimited size help, and bundles and email capture — the removal never comes alone. The listing attaches Looksy branding only to the Free plan, so leaving Free is what ends it; choose Growth ($29) or Scale ($79) for credit volume, revenue caps, or Scale's Realtime video try on, not for the badge. If the badge is your only complaint, price the decision honestly: $14.99 a month against whatever a third-party mark on your product page costs your brand.

How to decide whether the badge actually hurts you

There is no published data on what try-on widget branding does to conversion — Looksy publishes none, and any number you find elsewhere describes a different store. What you can reason about is fit. A brand whose product pages are tightly art-directed pays a higher perceived cost for a third-party mark than a store shoppers already treat as functional. And you can test cheaply: run the Free plan, watch Looksy's analytics for what shoppers try on, add to cart, and buy, and if try-on clearly earns its place, the $14.99 to unbrand it is a small line in a working system.

Sources: the public Shopify App Store listing for Looksy. Last checked 27 July 2026.

Related questions: What is additional revenue in Looksy plans? · What happens to unused try-on credits? · When should I upgrade from the free try-on plan?