When should I add video try-on?

Video try-on means the Scale plan

Video try-on is a Scale plan feature. Scale costs $79 per month and includes 600 credits usable for photo or video try-ons, Realtime video try on, additional credits at $0.10 each, and no cap on additional revenue. On the other plans — Free, Starter at $14.99, and Growth at $29 — try-on is photo-based. So adding video is really a plan decision: you are moving to Looksy's top tier. Billing is usage-based through Shopify with no contracts, which keeps the decision reversible — the last section turns that into a one-month test.

Signal one: photo try-on is earning its keep

The strongest reason to add video is that photo is already working. Looksy's analytics show what shoppers try on, add to cart, and buy — open that funnel and check whether try-on sessions are turning into carts and orders, and whether the additional revenue counted against your plan's cap is growing. If photo try-on is contributing measurably, video is an incremental test on a proven behavior rather than a bet on an unproven one. If photo usage is thin, fix that first — visibility, button copy, product photo quality — because video will not rescue a feature shoppers have not adopted in its simpler form.

Signal two: your catalog sells on movement

A still image answers silhouette and color. Some catalogs need more: dresses and occasionwear where drape is the purchase question, skirts and wide-leg trousers that read differently in motion, fabrics whose flow is the selling point. If your product copy keeps reaching for words like flowy, swishy, or moves with you, a static render is describing something it cannot show. That is the catalog profile where video try-on is worth testing. Looksy publishes no engagement numbers for video versus photo, so treat this as a hypothesis about your products, not a promised outcome.

Run the upgrade as a one-month test

Because Looksy bills usage-based through Shopify with no contracts, trying Scale is a month-long experiment, not a commitment. Note your photo-era baseline first: try-on starts, add-to-cart rate from try-on sessions, and additional revenue. Then switch plans, launch video, and compare the same numbers after a full month, watching the products where movement matters most. Confirm with support how video try-ons meter against the 600 shared credits so overage at $0.10 per credit does not surprise you. If the numbers do not move, dropping back to a photo plan costs you nothing but the month.

Sources: the public Shopify App Store listing for Looksy. Last checked 27 July 2026.

Related questions: How do I set a try-on credit budget? · When should I turn try-on off? · How do I compare Looksy plans mid-year?