What should my privacy page say about try-on?

Start with what Looksy's own policy says

Before you write a sentence, read the app's privacy policy — it is linked from the Shopify App Store listing — and note what it actually says about uploaded photos: how they are used to generate results, and what happens to them afterward. Your privacy page should describe reality, not a paraphrase you hope is right, so anything you state about the app should come from that document. For the shopper-facing version of these questions, see our pages on shopper photo privacy and what data a try-on app collects; they cover the same ground from the customer's side.

Audit what your policy already covers

Most stores already have a privacy policy, often generated from Shopify's template. Read yours and ask three questions: does it mention third-party apps that process customer data, does it say anything about images customers upload, and does it explain how customers can ask about their data? Where the answers are yes, try-on may need only a small addition; where they are no, you have found the gaps a lawyer can help you fill. This audit is the useful work — a generic 'we use AI try-on' sentence pasted in without it tells shoppers nothing.

Decide where the app's policy gets linked

Shoppers who wonder about their photo should find the answer in one click, so decide where the app's privacy policy lives on your site: linked from your own privacy page, referenced near the try-on block itself, or both. It helps to understand the flow you are describing before you link anything — the photo experience uses one uploaded photo, needs no app, account, or camera permission, and returns a result on the product page in about 20 seconds. That plain description, plus a working link to the app's policy, answers a hesitant shopper's question before it becomes a support ticket.

Confirm requirements with your own counsel

What your privacy page is legally required to say depends on where you sell — consent rules and disclosure obligations differ by jurisdiction, and this FAQ is not legal advice. Bring your counsel the audit from above: what the app's policy says, what your page currently covers, and the gaps between them. That turns an expensive open-ended question into a short review. Whether you need explicit consent language for uploaded photos is a common version of this question; our consent FAQ lays out the considerations, and your lawyer gives you the answer for your store.

Sources: the public Shopify App Store listing for Looksy. Last checked 27 July 2026.

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