Should try-on be above or below the fold?

Why there is no official answer

Looksy is a theme app extension: you add the block in Shopify's theme editor and position it on the product page there, with no theme code edits. That means placement is your call — and product pages vary too much for one rule to hold. A minimalist template with a short buy box puts the fold in a different place than a template with long galleries and reviews, and the fold itself moves with every screen size. The real question is not where try-on should go in general, but where it earns attention on your page.

The case for above the fold

Above the fold, try-on is visible to every visitor, including the ones who never scroll past your buy box. If the question of how a piece would look on them is the main objection standing between your shoppers and add to cart — common in apparel — putting the answer next to the gallery and buy button gives it the best chance of being used. The cost is real estate: something else moves down, and shoppers arrive at apparel product pages expecting photos, price, variants, and the add-to-cart button first. Crowd that zone and you risk muddying a clear buying path.

The case for below the fold

Below the fold, the top of your page keeps doing its established job: gallery, price, size selection, add to cart. Try-on then works as a second act for shoppers who are interested but unconvinced — the ones scrolling for more information are exactly the ones with an unresolved question, and a try-on block placed among the details meets them at that moment. The risk is invisibility: a shopper who bounces from the top of the page never learns the feature exists, and a low try-on start count may reflect placement rather than lack of interest.

Let your funnel settle it

Neither position carries a published conversion claim, so treat placement as an experiment. Looksy's analytics show what shoppers try on, add to cart, and buy; pair that with product page views and you can read the funnel — views to try-on starts to add-to-cart to purchase. Run one placement for a stretch, move the block in the theme editor, run the other for a comparable stretch, and compare where the funnel leaks. Try-on starts per view tell you about visibility; what happens after a try-on tells you about the feature itself. Change one thing at a time so you know what moved.

Sources: the public Shopify App Store listing for Looksy. Last checked 27 July 2026.

Related questions: How do I time try-on around a rebrand? · How long does it take to set up Looksy? · How do I document try-on for my team?