Should I mention try-on in my returns emails?

Why the returns email is a second buying decision

A shopper opening a returns or exchange confirmation has already decided the first item was wrong — and if they are exchanging, they are about to choose again. That second choice is where returns emails usually offer nothing beyond a tracking number. Pointing the shopper at try-on changes that: before they commit to a replacement color or style, they can see it rendered on their own photo in about 20 seconds, straight from the product page, no app or account required. You are not selling in that email; you are helping them get the second pick right.

What one honest line looks like

Keep it to a sentence and a link. Something like: "Picking a replacement? See it on your own photo before you decide — try-on is on the product page." The link goes to a product page where the try-on block is enabled; there is nothing special to build. What to avoid: promising the exchange will definitely fit, or implying the render replaces your size chart. Size Help draws on your own size charts and answers the fit question; the render answers the look question. A returns email can point at both without overpromising either.

Where Klaviyo and Shopify Flow fit

Klaviyo and Shopify Flow are the email tools Looksy publishes support for. If your returns confirmations already run through Klaviyo, adding a try-on line is an edit to an existing template. If they come from Shopify or a dedicated returns app, the route is unchanged: the link target is just your product page, so any system that can send a link can send this one. Check inside your own returns flow which email the shopper actually reads — the confirmation, the label email, or the refund notice — and put the line in that one.

Measuring it without promising it

Looksy publishes no benchmark saying a returns-email link reduces repeat returns, so treat this as a test, not a tactic with a known payoff. Your email tool already reports whether the link gets clicked; Looksy analytics shows what shoppers try on, add to cart, and buy. Watch both for a full exchange cycle before judging. Whether Looksy analytics can isolate returns-email traffic specifically is worth checking in-app rather than assuming. The downside is one sentence in an email; the upside is exchange shoppers who see the replacement on their own photo before committing. That trade is why the honest answer is yes — test it.

Sources: the public Shopify App Store listing for Looksy. Last checked 27 July 2026.

Related questions: Should out-of-stock products keep try-on? · How does AI virtual try-on work? · What is the difference between size help and try-on?