How to use try-on for influencer and UGC content

The workflow is just your product page

There is no separate creator mode to set up — a creator uses try-on on your product page exactly as a shopper does. Send them the product link, they upload one photo of themselves, and the result appears in about 20 seconds — no app to install, no account to create, no camera permission to grant. They can retry until the result looks right, leave feedback on misses, and download or share the images they like. That makes the brief short: a product URL and a note on what kind of photo to use is all a creator needs to start.

Briefing creators on the input photo

Result quality follows the inputs. On the catalog side, clear, product-focused photos generate the best results, and full views beat cropped shots for apparel — so point creators at products with strong imagery. The creator's uploaded photo matters too, and because they control it they can shoot for the tool: well lit, front-on, unobstructed. Encourage retries; the workflow exists so a creator can generate several results and keep the one that holds up, exactly as a shopper would.

Likeness rights are between you and the creator

Our marketing FAQ covers reusing shopper images; creator content is a different arrangement. When a creator downloads a try-on result, the image contains their likeness, and what you may do with it — repost, run as an ad, whitelist — belongs in your agreement with that creator, exactly as it would for a photoshoot. Looksy's listing does not publish usage terms for generated imagery, so if a campaign depends on specific rights, confirm with support before the brief goes out. This page is not legal advice; put usage terms for generated content in the creator contract in writing.

Plan for branding and credits before the campaign

Two practical checks before briefing anyone. First, branding: the Free plan includes Looksy branding and removing it starts with Starter — run a test try-on and see how branding appears on a downloaded result before deciding whether creator content needs a paid plan. Second, credits: paid plans meter photo try-ons — 100 credits on Starter, 300 on Growth, 600 on Scale — so a creator generating many takes draws on the same pool your shoppers use. Check credit headroom, and how retries are counted, in the app before a heavy campaign; a pilot on the Free plan's unlimited try-ons costs nothing and answers both questions.

Sources: the public Shopify App Store listing for Looksy. Last checked 27 July 2026.

Related questions: How do I talk about AI honestly with my shoppers? · What does a good try-on result look like? · How do I set shopper expectations for try-on results?