How do I time try-on around a rebrand?

New photography is the part that matters

A rebrand touches logos, colors, and type, but the piece that affects try-on is the product photography. Looksy generates renders from your product images, and its published guidance is direct: clear, product-focused photos generate best, and full views beat cropped shots for apparel. A new logo changes nothing about render quality; a new photography style changes everything about the input. So the try-on question inside a rebrand is really a photography question — the timeline that matters is not launch day, it is the day the reshot catalog goes live.

The order of operations

Sequence it in four steps. First, before anything changes, note your current try-on funnel — try-on starts, add-to-cart, purchases — so the old brand has numbers attached. Second, do the theme swap; the try-on block is added and positioned in the new theme's editor as part of that work (the mechanics are covered in our theme-redesign FAQ). Third, wait for the new product photos to land on the catalog. Fourth, run test try-ons on reshot products and judge the results yourself before pointing shoppers at them. Testing before step three tells you how try-on performed with photography you are about to delete.

Watch for a more editorial photo direction

Rebrands often move photography toward tighter crops, moodier lighting, or lifestyle-first compositions. None of that is wrong for the brand, but it can pull product images away from Looksy's published sweet spot: clear, product-focused, full-view shots. So re-test deliberately — pick a handful of reshot products across your main categories, run try-ons, and judge the results honestly. If the new art direction and render quality clash on certain products, you can choose which products carry try-on rather than switching it off store-wide. Looksy does not publish which product image feeds a render when a product has several, so if your reshoot mixes styles, confirm that behavior with support.

Measure the new brand against the old

Keep the analytics from your old brand period rather than treating relaunch as day zero. Looksy's analytics show what shoppers try on, add to cart, and buy; the pre-rebrand version of that funnel is the only baseline you will ever have for it. After relaunch, compare the same three steps over a comparable stretch of traffic. Be honest about attribution: a rebrand changes photography, copy, layout, and often pricing at once, so read the try-on funnel for direction, not for credit. If try-on starts fall after the swap, check visibility in the new theme before blaming the photos.

Sources: the public Shopify App Store listing for Looksy. Last checked 27 July 2026.

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