How do I talk about AI honestly with my shoppers?

What shoppers deserve to know before they upload

A try-on result is an AI-generated render built from the one photo a shopper uploads — not a photograph of them wearing your product. That is the single fact worth stating plainly. Shoppers who understand this judge the result fairly: they read it as a preview of shape, color, and proportion rather than a literal mirror. Shoppers who assume it is a photograph feel misled the moment anything looks slightly off. Honesty here is not a disclaimer buried in fine print; it is one clear sentence near the try-on button, said before the upload, not after.

Wording that is honest without underselling

Plain words do the work. "See it on your photo in about 20 seconds" is honest and specific — one photo, a result on the product page in roughly 20 seconds, no app or account needed. "AI preview" or "AI-generated" names the technology without apology. Avoid language that promises certainty, like "see exactly how it fits" — fit is a physical question your size chart answers, not a render. And avoid the opposite failure of hedging so hard the feature sounds broken. State what it is, what it takes, and what it shows. Confidence and honesty are the same sentence here.

Point to the retry, feedback, and share controls

The product itself backs up an honest pitch. Shoppers can retry with a different photo, leave feedback on a result, and download or share what they get — say so. "Not quite right? Try another photo" tells shoppers a weak result is fixable, not final, and that you expect them to judge it. Mentioning the feedback option signals that you are listening rather than hiding misses. Clear, product-focused photos generate the best results, and full views beat cropped shots for apparel — passing that guidance on is honesty too, because it helps the shopper get the render they were promised.

The payoff: trust you did not have to argue for

A shopper who was told upfront that the result is an AI render treats a good one as a genuine answer to "how would this look on me" — the render earned it. A shopper who discovers the AI part afterward discounts everything, including the results that were accurate. That is the whole case for honesty: it decides which of those two shoppers you create. What makes a result itself trustworthy — faithful color, natural drape, believable proportion — is its own question, covered in our guide to shopper trust. Honest framing is simply the precondition that lets a trustworthy result do its job.

Sources: the public Shopify App Store listing for Looksy. Last checked 27 July 2026.

Related questions: What does a good try-on result look like? · Does try-on work on tablets and desktop? · How to use try-on for influencer and UGC content