How do I promote try-on in email campaigns?
Use Looksy’s Email Follow-Up to collect emails during try-on, send campaigns through Klaviyo or Shopify Flow, link straight to product pages where try-on is live, and build copy around the no-app photo flow and its roughly 20-second result.
Start with the emails try-on already collects
Looksy’s Email Follow-Up collects shopper emails during the try-on flow for use in Klaviyo or Shopify Flow, so your first campaign audience can sit inside the tools you already use. These contacts have tried a product on their own photo, which makes them warmer than a generic newsletter list. Email capture is listed as a Starter-plan feature, so confirm your plan includes it and that it is switched on in your Looksy settings before planning a campaign around it. Pages on how email capture works and the Klaviyo integration cover setup in more detail.
Link straight to try-on-enabled product pages
A try-on promotion only works if the click lands somewhere shoppers can actually try something on. Link each email to a specific product page where the Looksy widget is live, not to your homepage or a collection grid. If try-on is only enabled on certain products, build the campaign around those. Check the destination on a phone before sending, since many shoppers open email there and the try-on flow runs in the browser with no app install.
Write copy around the 20-second promise
The strongest thing you can say in a try-on email is how little it asks of the shopper: one uploaded photo, a result on the product page in about 20 seconds, no app, no account, no camera permission. That is a concrete, verifiable pitch, better than vague lines about AI-powered shopping. A subject line that names the product, plus one body line explaining the flow, gives shoppers a specific reason to click that a generic feature announcement does not. Keep the claim honest: promise a preview on their photo, not a guaranteed perfect fit.
Check which triggers Klaviyo and Flow expose
Looksy lists Klaviyo and Shopify Flow as integrations, which is what makes automated follow-ups, such as emailing a shopper after they try a product on, possible in principle. The exact events and triggers available to build on are something to verify inside the app and in Looksy’s documentation before you design an automation. Once you know what fires, you can decide between one-off campaigns to captured emails and automated flows, then read Looksy’s analytics — what shoppers try on, add to cart, and buy — alongside your email platform’s own reports to judge which sends are working.
Sources: the public Shopify App Store listing for Looksy. Last checked 27 July 2026.
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