How does Looksy work with Shopify Flow?

What the Flow integration is for

Shopify Flow is Shopify's automation tool: a trigger fires, conditions filter it, actions run — tag a customer, send a notification, hand off to another app. Looksy's listing pairs Flow with its Email Follow-Up feature: collect emails and use Klaviyo or Shopify Flow. A try-on is a high-intent signal, and Flow lets you respond to it without leaving the Shopify admin. That suits stores that have not adopted a dedicated email platform, and stores that want try-on interest feeding operational automations — tags, alerts, internal routing — rather than only marketing sends.

Checking what Looksy gives Flow after you install

The listing confirms Flow support but does not publish trigger names or payloads, so establish what you actually get before designing anything. Install Looksy, open Shopify Flow, create a new workflow, and search the trigger list for Looksy to see what, if anything, it registers. If a trigger appears, note what data it carries — the shopper's email, the product involved, or both determine what your automations can do. Then run a test try-on on your own store and watch the workflow's run history to confirm it fires with the data you expected. Ten minutes of testing beats building on assumptions.

Workflows worth building

If your test shows a trigger that carries a customer and a product, practical starting points include: tagging customers who tried something on, so the tag shows in the admin and feeds segmentation everywhere tags are used; notifying your team when try-on activity concentrates on a particular product, an early demand signal for merchandising; or passing the event to another Flow-connected app. Keep the first workflow narrow — one trigger, one condition, one action — and check its run history over the first few days rather than assuming it works. Extend only after real traffic has exercised it.

Flow or Klaviyo — which should you use?

Use Flow when you want the automation to live inside Shopify: tags, notifications, operational logic, and simple follow-up without another subscription. Use Klaviyo when email marketing is the goal — segmentation, multi-step sequences, and campaign tooling Flow is not built for. They are not mutually exclusive; Looksy's listing supports both, so some stores will tag in Flow and mail from Klaviyo. One plan note either way: email capture is listed on Looksy's Starter plan at $14.99 per month, not on the Free plan, so plan for a paid tier before building follow-up in either tool.

Sources: the public Shopify App Store listing for Looksy. Last checked 27 July 2026.

Related questions: How do I promote try-on in email campaigns? · What are try-on bundles and upsells? · How does Looksy work with Klaviyo?