How do I get shoppers to actually use try-on?

Put the button where shoppers already decide

Try-on lives on the product page — the moment a shopper is weighing whether an item will suit them — so placement within that page matters. Looksy installs as a theme app extension, so use your theme editor to put the block where hesitating shoppers will see it, near the gallery or add-to-cart area rather than buried below reviews. If you want try-on surfaced anywhere beyond product pages, such as collection or landing pages, check what placements the app currently supports in the theme editor or ask Looksy support; the listing doesn't specify, and the answer changes how you'd promote the feature.

Give the AI photos that produce a good first result

Nothing drives usage like a first result that looks right, and that depends heavily on your product photography. Looksy's guidance is that clear, product-focused photos generate best, and for apparel, full views beat cropped or heavily styled shots. Enable try-on first on products where your imagery already meets that bar, and upgrade the photos on bestsellers where it doesn't. When a result misses, shoppers can retry and leave feedback, but you only get so many second chances — a shopper whose first try-on looks convincing is more likely to try the next product too.

Tell shoppers it exists — and that it's effortless

Shoppers won't use a feature they never notice. Announce try-on through your email list, social posts, and homepage, and lead with how effortless it is: upload one photo, see the result on the product page in about 20 seconds, no app download and no account required. Shoppers can also download and share their results, which can spread the feature organically. If you're tempted to reuse those images in your own marketing, first check what permissions apply in the app and get real legal advice — image rights are not something to assume from a feature's existence.

Measure usage, then iterate

Looksy's analytics show what shoppers try on, add to cart, and buy — enough to tell whether the feature is being found and whether it nudges anyone toward checkout. Low try-ons on a well-trafficked product usually point to visibility; try-ons without carts point back to photography or product fit. The Starter plan adds email capture, and Looksy's Email Follow-Up works with Klaviyo or Shopify Flow, so you can re-engage shoppers who tried something and left. Treat your first weeks as an experiment: change one thing — placement, photos, promotion — then check whether the numbers move.

Sources: the public Shopify App Store listing for Looksy. Last checked 27 July 2026.

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