How do I explain try-on to my customers?

Lead with the exchange, not the technology

Shoppers do not need the term AI explained. They need the trade stated plainly: share one photo, see this product on you, right here, in about 20 seconds. Just as useful is what the flow does not ask for — no app to install, no account to sign up for, no camera permission to grant, because the photo flow runs entirely from a photo the shopper chooses to upload. Those three absences answer the silent objections most people have before tapping an unfamiliar button, so state them instead of assuming shoppers will discover them.

Answer the photo question before it is asked

The first hesitation is usually about the photo itself. Put a short line near the upload step saying what the photo is used for — generating the try-on image — and link the privacy policy for the details rather than writing a legal essay in the widget. Then tell shoppers what makes a good upload, because it changes their result: a clear photo generates the best try-on, and for apparel a full view beats a cropped one. A single sentence of photo guidance spares shoppers a disappointing first result.

Set expectations for what comes back

Call the result what it is: a generated preview of how the product looks on them, not a mirror. Shoppers who expect a preview judge it fairly; shoppers who expect a photograph nitpick it. Mention the wait — about 20 seconds — so nobody abandons mid-generation, and point out what they can do next: retry with a different photo, leave feedback on the result, or download and share the image. That last part matters, because a shopper who sends their try-on to a friend has just explained the feature for you.

Test your wording on the Free plan first

Looksy's try-on block is added and positioned in the theme editor with no theme code edits, so any explanatory line you place around it is ordinary theme content you already control. Before settling on wording, run the flow yourself on the Free plan, which includes unlimited try-ons: upload a photo the way a first-time shopper would and note where you hesitate. Every hesitation marks a missing sentence. Keep the explanation within a line or two of the button, because a paragraph buried on an FAQ page never gets read at the moment of decision.

Sources: the public Shopify App Store listing for Looksy. Last checked 27 July 2026.

Related questions: What makes shoppers trust a try-on result? · Is virtual try-on accessible to all shoppers? · What data does a try-on app collect?