How do bundles increase average order value?

From one item to a complete look

Most product pages sell exactly one thing. A shopper lands on a jacket, decides on the jacket, and checks out with the jacket. A bundle interrupts that pattern at the right moment: while the shopper is already engaged with one product, it presents the pieces that go with it — the top under the jacket, the trousers, the accessory. Average order value rises for a simple reason: the same visit and the same checkout now carry two or three items instead of one. Nothing about the traffic changed; the offer did.

Why bundles work harder next to try-on

Looksy's Bundles & Upsells exist for one job: helping shoppers build looks and grow each order. A generic recommendation grid asks shoppers to imagine combinations in their head. A shopper who has just seen a product on their own photo is asking a different question — does this work as an outfit — and a suggested pairing arrives as styling help rather than a sales tactic. That framing matters: cross-sells that read as advice tend to get added to carts, while cross-sells that read as advertising tend to get scrolled past.

Measuring the lift honestly

Average order value is easy to misread, so measure before celebrating. Looksy's analytics show what shoppers try on, add to cart, and buy, which is your starting point for judging whether bundles are changing behavior. Each plan also carries an additional-revenue figure — up to $100 on Free, $500 on Starter, $1,000 on Growth, unlimited on Scale — but the listing does not say how that figure is attributed. Check in-app how additional revenue is counted before treating it as proof of bundle lift, and sanity-check any claimed lift against your own Shopify order data.

Which plan includes bundles, and what to watch

Bundles & Upsells appear on the Starter plan at $14.99 per month, alongside size help and email capture; the Free plan lists unlimited try-ons but not bundles, so confirm in-app exactly which features your tier includes. Two things to watch once bundles are live. First, margin: a bundle that discounts its way to a higher order value can raise AOV while lowering profit, so price the set deliberately. Second, restraint: an upsell that interrupts checkout or stacks too many offers can cost you the original sale. Start with a few pairings that genuinely go together, and let your order data decide which ones stay.

Sources: the public Shopify App Store listing for Looksy. Last checked 27 July 2026.

Related questions: How do I get shoppers to actually use try-on? · What is the difference between size help and try-on? · Can shoppers try on multiple products together?