Does try-on fit wholesale or B2B stores?

What Looksy is published to be: a consumer product-page tool

Everything in Looksy's App Store listing describes a retail shopper's experience: a visitor on a product page uploads one photo and sees themselves in the product in about 20 seconds, with no app, account, or camera permission. The surrounding features — bundles and upsells, size help built on your size charts, email follow-up through Klaviyo or Shopify Flow — all serve that consumer purchase moment. The listing says nothing about wholesale channels, buyer catalogs, or B2B storefronts. That silence is the honest answer: nothing published rules B2B in or out, so anything B2B-specific has to be verified on your own store rather than assumed.

Why a wholesale buyer's question differs from a shopper's

Try-on answers one question: how does this look on me? A retail shopper asks it before buying for themselves. A wholesale buyer ordering stock for resale usually asks different ones — assortment, margins, quantities, delivery windows — and is not the person who will wear the product. That does not make try-on useless in B2B; a buyer judging how a garment reads on a real body may find a render more informative than a flat product shot. But whether that fits your buyers' workflow is a judgment you make for your store, not a published capability of the app.

Hybrid stores: the retail side is the natural fit

Many wholesale merchants also sell direct to consumers from the same Shopify store. There, try-on works exactly as published: the block is added and positioned in the theme editor as a theme app extension, with no theme code edits, and it appears on the product pages retail shoppers visit. A separate retail storefront is a second Shopify store, and how Looksy handles multiple stores is its own question to check. If your consumer catalog is apparel or accessories with clear, full-view photos, the retail side fits without caveats. Piloting there also gives you real analytics — try-ons, add-to-carts, purchases — before you decide whether buyers should ever see it.

What to verify before relying on it behind a B2B login

Whether the try-on block renders on a password-protected or B2B-gated storefront, and how it behaves with buyer-specific catalogs or pricing, is not published. Check rather than assume: install on the Free plan — unlimited try-ons, no cost — add the block in the theme editor, then browse your store the way a logged-in buyer would and see what appears. Use a preview or development store first if you do not want buyers encountering an experiment. For anything the test leaves unclear, ask Looksy support directly instead of extrapolating from how the app behaves for consumer shoppers.

Sources: the public Shopify App Store listing for Looksy. Last checked 27 July 2026.

Related questions: Can try-on stay consistent with my brand photography? · Does virtual try-on work for suits and tailoring? · Does virtual try-on work for activewear?