Can I use try-on images in my marketing?

Why a try-on image is different from a product photo

A product photo shows your inventory; a try-on result shows a real person wearing it. That person's face and body are their likeness, and many jurisdictions protect how a likeness can be used commercially — often under publicity, personality, or image rights. Using someone's likeness in ads without permission can create legal exposure even when the person voluntarily uploaded the photo, because uploading a photo to see how a jacket fits is not the same as agreeing to appear in your Instagram campaign. Treat every try-on result as a picture of a person first and a product image second.

What Looksy publishes — and what to ask support

Looksy's public listing confirms shoppers can download and share their own results, but it does not publish a merchant-facing policy on reusing those images in ads, emails, or social posts. Before building any campaign on try-on outputs, read Looksy's terms of service and ask Looksy support directly: who holds rights to generated images, which uses are permitted, and how long shopper photos are retained. Get the answer in writing. A shopper sharing their own result to their own feed is a different situation from you republishing that image under your brand.

Getting consent that actually covers marketing

If you want to feature a shopper's try-on result, ask that shopper for explicit, written permission that names the specific uses: paid ads, organic social, email, your website. Consent gathered at upload is about generating the try-on; do not assume it stretches to promoting your store with the output. Good consent records state which image is being used, where, for how long, and how the shopper can withdraw. A practical route is replying to shoppers who share results publicly and asking to repost with credit — permission granted in that thread is documented by default.

Where the legal lines are — and why you need real advice

Three areas deserve professional review before you scale this. Likeness and publicity rights vary widely by country and state. Privacy law adds another layer: shopper photos can qualify as personal data under GDPR and similar regimes, and some laws treat face data with extra strictness. Finally, ad platforms have their own policies on imagery of real people and AI-generated content, and those policies change. This page is general education, not legal advice — before making shopper try-on images part of your marketing, run your consent flow and image use past a lawyer who knows your markets.

Sources: the public Shopify App Store listing for Looksy. Last checked 27 July 2026.

Related questions: What support does Looksy offer? · Does try-on work for dropshipping stores? · How does try-on fit into a product launch?