Try-On Credits Explained for Shopify Merchants

Two Meters, Not One

Looksy's pricing is easier to understand once you see that it runs on two separate meters. The first is credits, which meter usage on paid plans. The second is an additional-revenue cap, which sets a ceiling on how much attributed revenue a plan supports before you need the next tier. The two meters do different jobs. Credits track activity — the try-on renders your shoppers generate. The revenue cap tracks outcome — what that activity earns. A store can run into either one first, which is why the plans make more sense read as pairs of limits rather than single prices. The rest of this guide walks each published tier — Free, Starter at $14.99, Growth at $29, and Scale at $79 — and ends with the billing mechanics and the questions worth confirming before you commit.

Free: Unlimited Try-Ons Under a $100 Revenue Cap

The Free plan is deliberately simple. Try-ons are unlimited, so there is no credit meter to watch. Instead, the limit is outcome-based: the plan supports up to $100 in additional revenue, and the try-on experience carries Looksy branding. This shape makes Free a genuine evaluation tier rather than a demo. Shoppers can use the real flow — upload one photo, see the result on the product page in about 20 seconds, with no app, account, or camera permission required — while you watch what happens in analytics. The trade-offs are the branding and the cap. If try-on starts producing attributed revenue, a $100 ceiling can arrive quickly, and that is the plan working as designed: the cap is the signal that it is time to look at a paid tier.

Starter at $14.99: Credits Enter the Picture

Starter is where the credit meter begins. For $14.99 a month you get 100 photo credits, and the revenue cap rises to $500. Branding is removed, and the tier includes unlimited size help, bundles, and email capture — the features that surround the try-on moment. When you use more than the included 100, extra credits are billed at $0.14 each. The published rate turns the question of running out into arithmetic: you can estimate what a heavier month costs before it happens. What the listing does not spell out is exactly how consumption is counted — how retries or your own testing are treated, for instance — which is worth confirming inside the app. Starter suits a store that has validated interest on Free and wants the branding gone and the surrounding features on. The two meters to watch are credits against 100 and attributed revenue against $500.

Growth at $29: More Credits, a Lower Overage Rate

Growth roughly triples the credit allowance: 300 photo credits for $29 a month, with the additional-revenue cap at $1,000 and extra credits at $0.12. The way to compare Growth against Starter is to look at your own usage, not the sticker prices. If you are regularly buying extra credits on Starter at $0.14, the 300 included credits and the lower $0.12 overage change the arithmetic. If you are nowhere near 100 credits a month, the extra allowance is not buying you anything yet. The revenue cap works the same way. A store whose attributed revenue is pressing against Starter's $500 has a plain reason to move; a store well under it does not. Growth is a volume decision, and your own analytics — what shoppers try on, add to cart, and buy — is where the volume shows up.

Scale at $79: Video Credits and No Revenue Cap

Scale changes the shape of the plan rather than just the size. For $79 a month you get 600 credits that can be photo or video, the additional-revenue cap disappears entirely, extra credits drop to $0.10, and the tier includes realtime video try-on. The uncapped revenue is the structural difference. On every other tier, success eventually collides with a ceiling; on Scale it does not, which is why the tier makes sense for stores where try-on is an established part of how shoppers buy rather than an experiment. Video is the other difference. The listing describes AI try-on in both photo and live video forms, and Scale is where video credits and the realtime experience appear in the plan structure. If video try-on is the future you are pricing for, this is the tier built around it.

Billing Mechanics and What to Confirm Before You Commit

The mechanics are Shopify-native. Billing is usage-based and runs through Shopify, there are no contracts, the app installs as a theme app extension without theme code edits, and the listing notes a clean uninstall. Moving between tiers is a settings decision, not a negotiation. A few things are worth confirming inside the app rather than assuming, because the listing does not spell them out. Check exactly how credit consumption is counted, including whether retries and your own testing draw from the same pool. Check how additional revenue is attributed, since that number drives the caps. And check what your current tier includes before building a workflow around a feature. None of these checks changes the published economics: two meters, four tiers, overage rates of $0.14, $0.12, and $0.10, and a Free tier to start from. They just make sure the plan you pick is the plan you think you picked.

Facts in this post come from the public Shopify App Store listing for Looksy. Last checked 29 July 2026.