Reading Your First Month of Try-On Analytics

The Funnel Looksy Actually Reports

Looksy's analytics answers three questions: what shoppers try on, what they add to cart, and what they buy. That is the whole published funnel, and its simplicity is the point. Each stage is a real shopper action, and each transition between stages is a place where interest either continues or stops. It helps to be precise about what each stage represents. A try-on is engagement with a product — a shopper cared enough to upload a photo and wait for a result. An add to cart is intent. A purchase is the outcome your store exists for. Everything in this guide is a way of reading those three numbers and the two gaps between them. No external data is required, and, importantly, none is published — which shapes how the first month should be read.

Your First Month Is the Benchmark

Looksy does not publish conversion benchmarks, and this guide will not invent them. There is no published figure for how many try-ons should become carts, or how many carts should become orders. In month one, that absence is a feature: you are not chasing someone else's number. Instead, treat the first month as baseline construction. Record the three stages weekly. Note anything unusual about the month itself — a sale, a slow season, a product launch — because context you do not write down now becomes noise you cannot explain later. By the end of the month you will have something no benchmark could give you: your store's own shape. From month two onward, the meaningful comparison is you against last month, on the same products, with the same shoppers.

When Shoppers Try On but Do Not Add to Cart

A wide gap between try-ons and add-to-carts is not a diagnosis; it is a prompt to check specific things. Start with the inputs you control. Do the products with the widest gaps meet the published photo standard — clear, product-focused, full views for apparel? Run the try-on flow on those products yourself and look at the results a shopper saw. Then check what surrounds the result. Is your size chart loaded for those products, so Size Help has something to work with? Are bundles suggesting items that make sense? These are the published levers adjacent to the try-on moment. Be careful about causal stories. A gap tells you where shoppers stopped, not why. The honest workflow is: observe the gap, check the levers you control, change one thing, and watch the same numbers next month.

When Carts Do Not Become Orders

The second gap — add to cart without purchase — sits closer to your store's general checkout experience than to the try-on feature itself. Still, Looksy's published tooling gives you one direct lever: Email Follow-Up through Klaviyo or Shopify Flow. If email capture is running on your plan, month one is when you learn whether follow-up messages are going out and what shoppers receive. Send the flow to yourself. Check that timing, content, and links behave the way you intended when you set them up. Beyond that lever, the gap is a reason to walk your own checkout the way you walked the try-on flow. Analytics tells you the stage where shoppers stopped; only walking the path yourself tells you what they encountered there. Note what you find, change one thing at a time, and let next month's numbers respond.

Reading the Numbers Against Your Plan's Caps

Looksy's plans tie limits to additional revenue: $100 on Free, $500 on Starter, $1,000 on Growth, and no cap on Scale. Your first month of analytics is also your first look at how quickly your store approaches whichever cap applies. The listing does not spell out precisely how additional revenue is attributed — which orders count and over what window — so it is worth confirming inside the app how the number you see is calculated before you make decisions with it. That is a check, not a criticism; you simply want to know what the meter measures. Once you know, the math is plain. If your attributed revenue is approaching the cap in week two, your plan choice is answering itself. If it is nowhere near, you have bought yourself time to decide on features rather than limits.

Turning Month One into a Plan Decision

At the end of the month, put four numbers side by side: try-ons, add-to-carts, purchases, and credits consumed. On paid tiers, compare credits used against the 100, 300, or 600 included, and remember the extra-credit rates — $0.14 on Starter, $0.12 on Growth, $0.10 on Scale — when estimating what next month costs. The decision is rarely dramatic. If usage and attributed revenue are both growing, the published tiers give you a clear ladder, and Scale adds video credits and realtime video try-on if that is where you want to go. If usage is flat, the no-contract, usage-based billing through Shopify means staying put costs you nothing extra. Either way, write down the month's numbers before they scroll away. Month two's reading depends on month one being recorded, not remembered.

Facts in this post come from the public Shopify App Store listing for Looksy. Last checked 29 July 2026.